What does OTT mean?

OTT (Over-the-Top) is a term used to describe streaming services that deliver video content over the internet, bypassing traditional cable or broadcast providers. 

These services are often accessed via CTV and other internet-connected devices such as smart TVs, streaming boxes or sticks, gaming consoles, smartphones, and tablets.

The function of OTT is sometimes confused with CTV. However, whereas OTT may be accessed on a CTV device, OTT refers to the delivery method regardless of the device.

OTT services provide users with the ability to stream video content on-demand without the need for a cable or satellite subscription. They offer a wide range of content, including movies, TV shows, sports, news, and original programming, from a variety of sources. Some popular examples of OTT services include Netflix, Hulu, Amazon Prime Video, Disney+, and HBO Max.

One of the key advantages of OTT services is their flexibility and convenience. Users can access content anytime, from anywhere with an internet connection, and can often pause, rewind, or fast-forward through programming. Additionally, many OTT services offer personalized recommendations and the ability to create user profiles, which can help users discover new content that matches their interests.

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