What are event callbacks?

Event callbacks in mobile apps are mechanisms used by developers to track specific user actions or occurrences within an app, and then trigger custom code or functions in response to those events. These events can include actions such as button clicks, screen views, or completion of in-app purchases. By defining callback functions, developers can create customized experiences for users, gather valuable analytics data, and better understand user behavior within the app.

Event callbacks enable developers to:

1. Track user engagement and app usage, providing insights for optimizing the app experience and driving positive user retention rates.
2. Monitor the effectiveness of in-app advertising or promotional/cross-promotional campaigns by tracking user interactions with ads or specific in-app features.
3. Implement real-time features such as push notifications, in-app messaging, or dynamic content updates in response to user actions or events.
4. Integrate third-party services, such as analytics tools or marketing automation platforms, to enhance app functionality and improve user targeting.