What is deep linking?

Deep linking gives developers the ability to send users into a specific page within a mobile game or app, allowing users to transition seamlessly from a mobile browser to a mobile app.

Why should I use deep linking?

Deep linking can be used to drive up user engagement and acquisition by providing attribution data around what ad campaigns are resonating with users.

Deep linking removes the need for users to manually download and install an app and search for the content developers want them to see. Deep linking simplifies the app downloading process and brings the user to where they left off in-app.