Interstitial Ads

What are interstitial ads?

Interstitial ads are full-screen ads that cover the entirety of an app’s interface. 

What are the best practices for interstitial ads?

These ads are usually displayed in mobile games when there is a natural pause or point of transition, like leveling up. If used incorrectly, they can be a jarring experience — but also can yield positive results if it doesn’t interrupt gameplay. For example, an interstitial ad would fit well at the end of a video with a clear call to action for the user.

Learn more about the different mobile ad formats.

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