What are interstitial ads?
Interstitial ads are full-screen ads that cover the entirety of an app’s interface.
What are the best practices for interstitial ads?
These ads are usually displayed in mobile apps and games when there is a natural pause or point of transition, like leveling up or navigating views. If used incorrectly, they can be a jarring experience — but also can yield positive results if it doesn’t interrupt gameplay. For example, an interstitial ad would fit well at the end of a video with a clear call to action for the user.
Learn more about the different mobile ad formats.
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