What is user segmentation?

User segmentation is the separation of users into specific groups based on shared characteristics, typically for targeting and data analysis purposes. For example, a mobile advertiser might want to group users they target by gender, geographical region, or interests. 

Some popular user segmentation methods include, demographic, geographic, occasional, and customer data. Smart monetization strategies often include grouping users into low- and high-value groups using waterfall segmentation and advanced targeting strategies, then investing in campaigns that will target high-value users for better ROAS.