What is mobile affiliate marketing?

Mobile affiliate marketing involves optimizing affiliate offers or promotions for mobile users. In other words, mobile affiliate marketing is a marketing strategy focused specifically on reaching target audiences on their mobile devices.

Why is mobile affiliate marketing important?

Some  benefits of this type of marketing include:

• Broader audience reach: Almost half of the Earth’s population uses smartphones, and this number is expected to grow 75% by 2025. 
• Faster purchase process: Most affiliate offers lead to a direct purchase on a business website. Since people can buy almost anything on their phones these days, the buying process is generally fast and straightforward. And this trend is expected to continue as online shopping evolves and becomes more common day by day. 

Personalization: In addition to wider audience reach and a faster purchasing cycle, this type of marketing tents to be more personalized.