What is FAST?
FAST stands for free ad-supported streaming TV. FAST is any streaming service that allows users to watch television programming for free, with the costs of the service covered by advertising revenue. Examples of FAST include the Roku Channel, Pluto TV, and Freevee.
FAST covers a range of programming options and media types, including live television, on-demand content, and exclusive programming not available on traditional cable or satellite television. FAST advertising can serve on a variety of devices, including smart TVs, streaming devices, smartphones, and tablets.
For users, FAST offers an appealing alternative to traditional cable or satellite television, providing a convenient and affordable way to access a wide range of programming options.
For publishers, FAST offers options for profiting from ad inventory without their revenue being contingent on acquiring paying users for streaming services.
For advertisers, there’s value in investing in FAST because it offers similar benefits to CTV and OTT advertising across a different and growing user base.
The user base for FAST has been on the rise in recent years, and in 2022, the user base for FAST grew more quickly than the user base for paid streaming media.
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