What is a mediation platform?

Mediation platforms centralize access to multiple ad networks through a single SDK integration. Mediation platforms search for the best available ad networks while sending ad requests to multiple demand sources using optimization algorithms to determine which mediated ad network can fill an app developer’s inventory with the highest CPM.

How mediation platforms work

Mediation platforms create an auction house where ad networks compete for their ad to be served, and more competition drives more competitive eCPMs and higher ad revenue for developers. 

Mediation platforms use auto-optimization algorithms, which can increase performance compared to traditional waterfalls and reduce time and resources spent managing waterfalls.