What is app engagement?

App engagement is a set of metrics that measure user interactions with an app. Common engagement metrics include how many times a user opens an app, how long they use a given app for once it’s open, and what user journeys look like within the app, as well as the user engagement rate.

By collecting and analyzing good user interaction data, marketers can gain better insight into user behaviors and make informed decisions about how to acquire and retain high-value users, as well as how to keep users engaged at every point of their user journeys.