What is CPP?

In mobile advertising, CPP stands for “Cost Per Purchase.” It refers to the amount an advertiser pays for each purchase made by users as a direct result of seeing or interacting with their mobile ad. This metric specifically focuses on the cost to drive transactions, making it especially relevant for e-commerce apps or any other mobile application where direct in-app purchases are a primary revenue source. 

Why is CPP important?

By monitoring CPP, advertisers can gauge the effectiveness and value of their campaigns in driving actual sales, allowing for better optimization toward strategies that yield the most positive results and drive the highest ROI.