What does OEM mean?

OEM (Original Equipment Manufacturer) refers to a company that designs, manufactures, and sells products or components to be integrated into or branded by another company, often under the latter’s label. In the context of mobile app advertising, OEMs produce and sell smartphones, tablets, or other mobile devices that run on various operating systems (e.g., Android, iOS). For mobile app advertisers, partnering with OEMs can provide opportunities for pre-installing or featuring apps on new devices, offering custom promotions or exclusive content, and gaining exposure to a larger audience through the OEM’s existing customer base. This can lead to increased app downloads, user engagement, and revenue generation for the advertiser.