What is m-commerce?
M-commerce, or “mobile commerce,” refers to the buying and selling of goods and services using mobile devices, such as smartphones and tablets. Essentially, it’s a subset of e-commerce focusing specifically on mobile platform transactions.
Why is m-commerce important?
M-commerce has grown significantly with the proliferation of smartphones, better mobile internet access, and user-friendly mobile applications. It encompasses various transactions, including online shopping, mobile banking, and in-app purchases. Thus, it provides an expansive marketing channel for both businesses and those affiliated with them for marketing purposes.
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