Direct access
Immediate access to supply transacted in the most competitive and fair set of auctions.
Gain access to the leading programmatic exchange
Reach across premium CTV and mobile supply
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The AppLovin Exchange (ALX) connects buyers to 2 billion+ mobile devices and 170M+ CTV devices through a single, direct RTB exchange.
Marketers, agencies, and ATDs can access this massive Omnichannel supply through the 100+ DSPs that work with ALX. Inventory is bought programmatically, on a per-impression basis.
ALX advantage
Better quality
Massive, top-quality inventory and protection from invalid traffic (IVT) through industry best practices and leading verification partner, IAB Tech Lab.
Better signals
Robust coverage against the most important data signals in mobile and CTV.
Amplify your reach
industry opportunity
$418 billion
globally spent on mobile programmatic advertising
69%
of all programmatic bid requests occur on mobile devices
mobile scale
2 billion+
mobile devices
140,000+
mobile apps
CTV scale
35 million
unique CTV households
4K+
CTV channels
ALX supports all major mobile ad formats
Video
Captivate users with traditional full-screen, high-quality video or get creative with native and rewarded video.
Rewarded Video
Increase engagement by allowing users to watch video ads in exchange for in-app rewards.
Playable
Drive more qualified users with interactive playable ads, allowing them to preview your app.
Native
Match the look and feel of the app’s native experience to boost engagement with native interstitial and native video.
Rich Media
Extend the rich, interactive functionality of your ads with MRAID.
Display
Expand your range of options with static and rich media ads of all sizes, including banner and interstitial.
Verification
Partner
