ALX Premium Exchange Catalog
ALX’s Premium Mobile Exchange Catalog surfaces the world’s leading mobile app inventory by rank, category, genre, performance, and format, so you can target Deal IDs to reach high quality impression opportunities across mobile audiences.
Get started quickly, reach audiences relevant to your brand, and scale sustainably
Seamless activation
Deal IDs can be easily added to campaign targeting within your DSP.
Custom curation
Connect to your ideal audience through our curated library, or request your own package.
Instant scale
Expand your reach across the world’s largest and most direct mobile exchange.
The best mobile inventory in the industry — at your fingertips, via Deal ID
| Criteria | GEO | Formats | Deal ID | |
|---|---|---|---|---|
Education Video - USA |
USA | Video |
IP_Education_Reference_Productivity_Video_USA |
|
Education Video - Global |
Global | Video |
IP_Education_Reference_Productivity_Video_Global |
|
Education Display - USA |
USA | INTER, App Open |
IP_Education_Reference_Productivity_Display_USA |
|
Education Display - Global |
Global | INTER, App Open |
IP_Education_Reference_Productivity_Display_Global |
|
Entertainment, & Lifestyle Video - Global |
Global | Video |
IP_Lifestyle_Entertainment_Music_Video_Global |
|
Entertainment, & Lifestyle Video - USA |
USA | Video |
IP_Lifestyle_Entertainment_Music_Video_USA |
|
Entertainment, & Lifestyle Display - Global |
Global | INTER, App Open |
IP_Lifestyle_Entertainment_Music_Display_Global |
|
Entertainment, & Lifestyle Display - USA |
USA | INTER, App Open |
IP_Lifestyle_Entertainment_Music_Display_USA |
|
Art & Design Display - Global |
Global | INTER, App Open |
IP_Arts_Design_Photo_Display_Global |
|
Art & Design Display - USA |
USA | INTER, App Open |
IP_Arts_Design_Photo_Display_USA |
|
Art & Design Video - Global |
Global | Video |
IP_Arts_Design_Photo_Video_Global |
|
Art & Design Video - USA |
USA | Video |
IP_Arts_Design_Photo_Video_USA |
|
Communication Display - Global |
Global | INTER, App Open |
IP_Communication_Display_Global |
|
Communication Display - USA |
USA | INTER, App Open |
IP_Communication_Display_USA |
|
Communication Video – Global |
Global | Video |
IP_Communication_Video_Global |
|
Communication Video – USA |
USA | Video |
IP_Communication_Video_USA |
|
Sports Package Display – Global |
Global | INTER, App Open |
IP_Sports_Display_Global |
|
Sports Package Display – USA |
USA | INTER, App Open |
IP_Sports_Display_USA |
|
Sports Package Video – Global |
Global | Video |
IP_Sports_Video_Global |
|
Sports Package Video – USA |
USA | Video |
IP_Sports_Video_USA |
|
Travel Display – Global |
Global | INTER, App Open |
IP_Travel_Display_Global |
|
Travel Display – USA |
USA | INTER, App Open |
IP_Travel_Display_USA |
|
Travel Video – Global |
Global | Video |
IP_Travel_Video_Global |
|
Travel Video – USA |
USA | Video |
IP_Travel_Video_USA |
|
Business & Finance Video – Global |
Global | Video |
IP_Business_Finance_Video_Global |
|
Business & Finance Video – USA |
USA | Video |
IP_Business_Finance_Video_USA |
|
Business & Finance Display – Global |
Global | INTER, App Open |
IP_Business_Finance_Display_Global |
|
Business & Finance Display – USA |
USA | INTER, App Open |
IP_Business_Finance_Display_USA |
|
Food & Drink Display – Global |
Global | INTER, App Open |
IP_Food&Drink_Display_Global |
|
Food & Drink Display – USA |
USA | INTER, App Open |
IP_Food&Drink_Display_USA |
|
Food & Drink Video – Global |
Global | Video |
IP_Food&Drink_Video_Global |
|
Food & Drink Video – USA |
USA | Video |
IP_Food&Drink_Video_USA |
|
Hyper-Casual Games |
Global | All |
IP_Global_HyperCasual |
|
Word / Puzzle Games |
Global | All |
IP_Global_Word_Puzzle |
|
Cards / Casino Games |
Global | All |
IP_Global_Cards_Casino |
|
Match / Merge Games |
Global | All |
IP_Global_Match_Merge |
|
AppLovin O&O apps |
Global | All |
IP_AL_Owned |
|
Women Focused |
Global | All but native |
IP_Women_Focus_Apps |
|
Dating Apps |
Global | All but native |
IP_Dating_Apps |
|
High Completion Rate Video (RV inventory, 60%+, Global) |
Global | Rewarded |
IP_HI_RV_Comp |
|
High Viewability Banner inventory min 60%+, Global) |
Global | Banner |
IP_HIGH_VIEW_BANNER |
|
Fullscreen - USA |
USA | Rewarded, INTER, App Open |
IP_FULL_US |
|
Fullscreen - CA |
Canada | Rewarded, INTER, App Open |
IP_FULL_CA |
|
Fullscreen - UK |
United Kingdom | Rewarded, INTER, App Open |
IP_FULL_UK |
|
Fullscreen - AS |
Australia | Rewarded, INTER, App Open |
IP_FULL_AS |
|
Top USA Gaming Banner & Mrec |
USA | Banner, MREC, Leader |
IP_Top_Gaming_USA_banner_mrec |
|
Top USA Gaming INTER Video |
USA | INTER, App Open, Video |
IP_Top_Gaming_USA_INTER_Video |
|
Top USA Gaming INTER Display |
USA | INTER, App Open |
IP_Top_Gaming_USA_INTER_Display |
|
Top USA Gaming Rewarded |
USA | Rewarded |
IP_Top_Gaming_USA_Rewarded |
|
Top Global Gaming Banner & Mrec |
Global | Banner, MREC, Leader |
IP_Top_Gaming_Global_banner_mrec |
|
Top Global Gaming INTER Video |
Global | INTER, App Open, Video |
IP_Top_Gaming_Global_INTER_Video |
|
Top Global Gaming INTER Display |
Global | INTER, App Open |
IP_Top_Gaming_Global_INTER_Display |
|
Top Global Gaming Rewarded |
Global | Rewarded |
IP_Top_Gaming_Global_Rewarded |
|
PeopleFun Apps - Display |
Global | All |
IP_PeopleFun_Display |
|
PeopleFun Apps - Video |
Global | Rewarded, INTER, App Open |
IP_PeopleFun_Video |
|
PeopleFun USA Banner and MREC |
USA | Banner, MREC |
IP_PeopleFun_USA_banner_mrec |
|
PeopleFun USA Rewarded |
USA | Rewarded |
IP_PeopleFun_USA_Rewarded |
|
PeopleFun Global Banner and MREC |
Global | Banner, MREC |
IP_PeopleFun_Global_banner_mrec |
|
PeopleFun Global Video |
Global | INTER, App Open, Video |
IP_PeopleFun_Global_INTER_Video |
|
PeopleFun Global Full Screen Display (INTER) |
Global | INTER, App Open |
IP_PeopleFun_Global_INTER_Display |
|
PeopleFun Global Rewarded |
Global | Rewarded |
IP_PeopleFun_Global_Rewarded |
|
In-App Valentines Day Package |
Global | All |
IP_ValentinesDay_Global_2024_ALX |
|
In-App March Madness Package |
Global | All |
IP_MarchMadness_Global_2024_ALX |
|
In-App MLB Package |
Global | All |
IP_MLB_Global_2024_ALX |
|
In-App Super Bowl Package |
Global | All |
IP_Superbowl_Global_2024_ALX |
|
In-App Women Owned & Operated |
Global | All |
IP_Women_Owned_Operated_Global_ALX |
* Highlighted fields are Deal IDs that are currently available within TTD’s Premium Marketplace. These deals are searchable with TTD’s UI and immediately available for campaign targeting.
The best mobile inventory in the industry — at your fingertips, via Deal ID
Education Video - USA
GEO
USA
Formats
Video
Deal ID
IP_Education_Reference_Productivity_Video_USA
Education Video - Global
GEO
Global
Formats
Video
Deal ID
IP_Education_Reference_Productivity_Video_Global
Education Display - USA
GEO
USA
Formats
INTER, App Open
Deal ID
IP_Education_Reference_Productivity_Display_USA
Education Display - Global
GEO
Global
Formats
INTER, App Open
Deal ID
IP_Education_Reference_Productivity_Display_Global
Entertainment, & Lifestyle Video - Global
GEO
Global
Formats
Video
Deal ID
IP_Lifestyle_Entertainment_Music_Video_Global
Entertainment, & Lifestyle Video - USA
GEO
USA
Formats
Video
Deal ID
IP_Lifestyle_Entertainment_Music_Video_USA
Entertainment, & Lifestyle Display - Global
GEO
Global
Formats
INTER, App Open
Deal ID
IP_Lifestyle_Entertainment_Music_Display_Global
Entertainment, & Lifestyle Display - USA
GEO
USA
Formats
INTER, App Open
Deal ID
IP_Lifestyle_Entertainment_Music_Display_USA
Art & Design Display - Global
GEO
Global
Formats
INTER, App Open
Deal ID
IP_Arts_Design_Photo_Display_Global
Art & Design Display - USA
GEO
USA
Formats
INTER, App Open
Deal ID
IP_Arts_Design_Photo_Display_USA
Art & Design Video - Global
GEO
Global
Formats
Video
Deal ID
IP_Arts_Design_Photo_Video_Global
Art & Design Video - USA
GEO
USA
Formats
Video
Deal ID
IP_Arts_Design_Photo_Video_USA
Communication Display - Global
GEO
Global
Formats
INTER, App Open
Deal ID
IP_Communication_Display_Global
Communication Display - USA
GEO
USA
Formats
INTER, App Open
Deal ID
IP_Communication_Display_USA
Communication Video – Global
GEO
Global
Formats
Video
Deal ID
IP_Communication_Video_Global
Communication Video – USA
GEO
USA
Formats
Video
Deal ID
IP_Communication_Video_USA
Sports Package Display – Global
GEO
Global
Formats
INTER, App Open
Deal ID
IP_Sports_Display_Global
Sports Package Display – USA
GEO
USA
Formats
INTER, App Open
Deal ID
IP_Sports_Display_USA
Sports Package Video – Global
GEO
Global
Formats
Video
Deal ID
IP_Sports_Video_Global
Sports Package Video – USA
GEO
USA
Formats
Video
Deal ID
IP_Sports_Video_USA
Travel Display – Global
GEO
Global
Formats
INTER, App Open
Deal ID
IP_Travel_Display_Global
Travel Display – USA
GEO
USA
Formats
INTER, App Open
Deal ID
IP_Travel_Display_USA
Travel Video – Global
GEO
Global
Formats
Video
Deal ID
IP_Travel_Video_Global
Travel Video – USA
GEO
USA
Formats
Video
Deal ID
IP_Travel_Video_USA
Business & Finance Video – Global
GEO
Global
Formats
Video
Deal ID
IP_Business_Finance_Video_Global
Business & Finance Video – USA
GEO
USA
Formats
Video
Deal ID
IP_Business_Finance_Video_USA
Business & Finance Display – Global
GEO
Global
Formats
INTER, App Open
Deal ID
IP_Business_Finance_Display_Global
Business & Finance Display – USA
GEO
USA
Formats
INTER, App Open
Deal ID
IP_Business_Finance_Display_USA
Food & Drink Display – Global
GEO
Global
Formats
INTER, App Open
Deal ID
IP_Food&Drink_Display_Global
Food & Drink Display – USA
GEO
USA
Formats
INTER, App Open
Deal ID
IP_Food&Drink_Display_USA
Food & Drink Video – Global
GEO
Global
Formats
Video
Deal ID
IP_Food&Drink_Video_Global
Food & Drink Video – USA
GEO
USA
Formats
Video
Deal ID
IP_Food&Drink_Video_USA
Hyper-Casual Games
GEO
Global
Formats
All
Deal ID
IP_Global_HyperCasual
Word / Puzzle Games
GEO
Global
Formats
All
Deal ID
IP_Global_Word_Puzzle
Cards / Casino Games
GEO
Global
Formats
All
Deal ID
IP_Global_Cards_Casino
Match / Merge Games
GEO
Global
Formats
All
Deal ID
IP_Global_Match_Merge
AppLovin O&O apps
GEO
Global
Formats
All
Deal ID
IP_AL_Owned
Women Focused
GEO
Global
Formats
All but native
Deal ID
IP_Women_Focus_Apps
Dating Apps
GEO
Global
Formats
All but native
Deal ID
IP_Dating_Apps
High Completion Rate Video (RV inventory, 60%+, Global)
GEO
Global
Formats
Rewarded
Deal ID
IP_HI_RV_Comp
High Viewability Banner inventory min 60%+, Global)
GEO
Global
Formats
Banner
Deal ID
IP_HIGH_VIEW_BANNER
Fullscreen - USA
GEO
USA
Formats
Rewarded, INTER, App Open
Deal ID
IP_FULL_US
Fullscreen - CA
GEO
Canada
Formats
Rewarded, INTER, App Open
Deal ID
IP_FULL_CA
Fullscreen - UK
GEO
United Kingdom
Formats
Rewarded, INTER, App Open
Deal ID
IP_FULL_UK
Fullscreen - AS
GEO
Australia
Formats
Rewarded, INTER, App Open
Deal ID
IP_FULL_AS
Top USA Gaming Banner & Mrec
GEO
USA
Formats
Banner, MREC, Leader
Deal ID
IP_Top_Gaming_USA_banner_mrec
Top USA Gaming INTER Video
GEO
USA
Formats
INTER, App Open, Video
Deal ID
IP_Top_Gaming_USA_INTER_Video
Top USA Gaming INTER Display
GEO
USA
Formats
INTER, App Open
Deal ID
IP_Top_Gaming_USA_INTER_Display
Top USA Gaming Rewarded
GEO
USA
Formats
Rewarded
Deal ID
IP_Top_Gaming_USA_Rewarded
Top Global Gaming Banner & Mrec
GEO
Global
Formats
Banner, MREC, Leader
Deal ID
IP_Top_Gaming_Global_banner_mrec
Top Global Gaming INTER Video
GEO
Global
Formats
INTER, App Open, Video
Deal ID
IP_Top_Gaming_Global_INTER_Video
Top Global Gaming INTER Display
GEO
Global
Formats
INTER, App Open
Deal ID
IP_Top_Gaming_Global_INTER_Display
Top Global Gaming Rewarded
GEO
Global
Formats
Rewarded
Deal ID
IP_Top_Gaming_Global_Rewarded
PeopleFun Apps - Display
GEO
Global
Formats
All
Deal ID
IP_PeopleFun_Display
PeopleFun Apps - Video
GEO
Global
Formats
Rewarded, INTER, App Open
Deal ID
IP_PeopleFun_Video
PeopleFun USA Banner and MREC
GEO
USA
Formats
Banner, MREC
Deal ID
IP_PeopleFun_USA_banner_mrec
PeopleFun USA Rewarded
GEO
USA
Formats
Rewarded
Deal ID
IP_PeopleFun_USA_Rewarded
PeopleFun Global Banner and MREC
GEO
Global
Formats
Banner, MREC
Deal ID
IP_PeopleFun_Global_banner_mrec
PeopleFun Global Video
GEO
Global
Formats
INTER, App Open, Video
Deal ID
IP_PeopleFun_Global_INTER_Video
PeopleFun Global Full Screen Display (INTER)
GEO
Global
Formats
INTER, App Open
Deal ID
IP_PeopleFun_Global_INTER_Display
PeopleFun Global Rewarded
GEO
Global
Formats
Rewarded
Deal ID
IP_PeopleFun_Global_Rewarded
In-App Valentines Day Package
GEO
Global
Formats
All
Deal ID
IP_ValentinesDay_Global_2024_ALX
In-App March Madness Package
GEO
Global
Formats
All
Deal ID
IP_MarchMadness_Global_2024_ALX
In-App MLB Package
GEO
Global
Formats
All
Deal ID
IP_MLB_Global_2024_ALX
In-App Super Bowl Package
GEO
Global
Formats
All
Deal ID
IP_Superbowl_Global_2024_ALX
In-App Women Owned & Operated
GEO
Global
Formats
All
Deal ID
IP_Women_Owned_Operated_Global_ALX
* Highlighted fields are Deal IDs that are currently available within TTD’s Premium Marketplace. These deals are searchable with TTD’s UI and immediately available for campaign targeting.
What sets AppLovin Exchange apart?
Top-rated mobile games
Scale on quality inventory you trust. AppLovin is the top mediation partner for mobile games.
Largest consolidated mobile supply
Expand your reach with access to 1.4B daily active users in popular mobile apps.
Fully mediated inventory
Purchase inventory with pricing efficiency. ALX supply is 100% mediated by AppLovin, meaning it has never been resold or re-brokered.
Find your target audience on mobile, at scale
Reach out to [email protected] to enable an existing inventory package, or generate an ad hoc inventory package today.