MoPub > AppLovin MAX

Developers Are Moving to MAX

Migration is underway and it’s time to get started

Robust features to increase revenue and improve efficiency

Huge demand for greater competition and massive supply

Exclusive access to MoPub’s features and Marketplace demand

The most comprehensive, powerful, and efficient integrated features available:

Demand
MAX
MoPub
MAX + MoPub

25+ Officially Supported SDK Networks, In-App Bidders & 150+ DSPs in Real-Time Auctions

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Custom Networks (SDK & Server-to-Server)

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Direct-Sold Ad Campaigns With Audience Targeting (e.g. cross-promo, promotional, backfill)

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Private Marketplace Deals

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Analytics
MAX
MoPub
MAX + MoPub

Real-Time Mediation and Programmatic Exchange Analytics

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Impression-Level Revenue & Creative ID Support

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Brand Safety for Buyers
MAX
MoPub
MAX + MoPub

Open Measurement SDK Support for Viewability

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Sellers.json

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App-ads.txt Adoption

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MRC-Accredited Fraud Protection Partnerships

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All Ad Formats Support
MAX
MoPub
MAX + MoPub

Ad Format Support (banners, interstitials, MREC, rewarded video) Plus Advanced Native Ad Format Support

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Rewarded Interstitials (beta)

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Brand Safety for Publishers with Ad Review
MAX
MoPub
MAX + MoPub
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User Journey

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Universal Creative Reporting

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Integrated Growth Tools
MAX
MoPub
MAX + MoPub

Ad and IAP ROAS Campaigns

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Cost Per Purchaser Campaigns

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Event-Optimized Campaigns

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Developer Tools
MAX
MoPub
MAX + MoPub

Optional Built-In Consent Flow

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Important Dates for Developer Migration

We’re here to make your transition as seamless as possible. Check out the migration timeline for sunset to understand when each product will be deprecated, and please contact us with any questions.

JAN 03

MoPub is scheduled to be acquired by AppLovin

MAR 31

Mediation and Direct Sold

MoPub Advanced Bidding

MoPub Marketplace

MoPub Demand Dashboard

APR 08

MoPub Publisher Dashboard

MoPub Reporting
(API access and MoPub Analytics Dashboard)

GDPR Withdrawal-of-Consent API

Migrate to MAX today

The No. 1 monetization solution to grow your business

Get started