INCREASE ARPDAU
Earn more for your ad real estate
Small details in your ad settings can have a significant impact on your overall ad revenue. MAX provides tools for testing and automating every part of your monetization strategy so you can ensure you’re earning as much as possible.
Award your inventory to the highest bidder
Activate the most competitive demand for your ad real estate in a single unified auction with an industry-leading selection of bidders and networks and AppLovin's premium demand sources: AppDiscovery and the AppLovin Exchange (ALX).
IdeaSolutions migrated to MAX and saw a 50% increase in total ad revenue.
"AppLovin made it easy to migrate to MAX and we saw immediate improvements by switching, including a 30% ARPDAU lift on iOS. We were surprised to achieve this much of an improvement without additional optimizations. And even after, the AppLovin team continued to help us with additional tools, integrations, and testing, which drove our total revenue even higher."
Ivan Dama
CEO, IdeaSolutions
Experiment with ads supported in every format
Test and implement new ad formats to create more opportunities for in-app ad revenue. MAX supports all major ad formats, including new units like rewarded and lock screen ads.
Interstitial
Achieve high CPMs with full-screen ads that display at natural pauses in your app.
Playable
Implement immersive ads that entertain and engage users with simulated gameplay and allow you to earn more.
Rewarded NEW
Provide a value exchange for ad views and benefit from higher CPMs and increased ad engagement.
Native
Display ads that match the look and feel of your app while providing complete creative flexibility and control.
Rich Media
Present rich, interactive ads that delight users with MRAID.
Lock Screen NEW
Run ads outside of your native app on a user’s lock screen.
Banner
Monetize the top or bottom of your app screen without disrupting user experience.
Medium Rectangle
Enjoy reliable CPMs with mid-sized ads that function like interstitials.
Test, iterate, and optimize for incremental revenue gains
See how our partners leverage segmentation and A/B tests to drive improvements to every part of their monetization strategy.
Run custom campaigns and networks in the unified auction
Enter direct partnerships and custom networks into auctions for your ad space to drive greater demand and higher CPMs.
Games2Win capitalized on every impression by running promotional campaigns
"To get the most out of our ad space with periodically fluctuating demand, we use MAX Direct Sold to backfill inventory with cross-promotions for our other games. These free campaigns have helped migrate our high-value users from one app to another, and incrementally grow our overall ad revenue."
Frequently Asked Questions
Some things you’ll want to do right away to ensure you’re optimized for higher chances of success and revenue gain:
- Activate multiple networks: Start with a higher demand pool — around 8-10 networks or so — to increase demand and elevate CPMs.
- Experiment with ad formats: Rewarded video, banner, playables— expand your revenue opportunities by experimenting with ad formats and monitoring the results.
- Rinse and repeat: Consistently A/B test, iterate, reiterate, and refine your monetization strategy over time to optimize for the greatest possible returns.
First, download our SDK and start integrating our services. Next, check out the MAX Academy video series to learn how to set up your first ad unit, start activating networks, apply demand configurations, and more.
That depends on both your individual apps’ pacing and the context of the breaks where your ads will show up.
While developing your ad placement strategy, consider factors like parts of your app where users spend the most time; natural pauses in the app experience; and how often one specific user will see ads while interacting with your app, without forgetting to aim for as many unique users as possible.
These measures ensure a wide-reaching and consistent ads experience that will help you achieve higher eCPMs and, ultimately, more ad revenue.