Topic Category: User Acquisition

what-is-aso

What is ASO and why should you care?

by AppLovin on Jun 22, 2019

AppLovin_ad-tech-deconstructed-what-is-mobile-attribution

Ad Tech Deconstructed: What is mobile attribution?

by Maksym Zerkakh on Aug 1, 2018

AppLovin-how-to-measure-ua-cost

What causes user acquisition costs to fluctuate?

by Maksym Zerkakh on Sep 12, 2017

AppLovin ASO mobile blog image

ASO: A primer for app marketers

by Maksym Zerkakh on Jun 21, 2017

how to promote mobile game

App Cross Promotion: Keep your mobile games close and your competitors closer

by Maksym Zerkakh on Jun 14, 2017

AppLovin India Brazil regional mobile economy blog post image

Global markets: Going big in India and Brazil

by Maksym Zerkakh on Jun 9, 2017

Axon.ai coming October 1