AdTech 101

AI in Ad Creative: SparkLab’s Project Makeover Mobile Ad

In this behind-the-scenes video, see how the amazing "Art Piece Makeover" ad for the Project Makeover app implemented creative AI tools. Steven Barker, Senior 2D/3D Designer at SparkLabs, will lead you through a detailed walkthrough of how AI technologies were instrumental in designing, conceptualizing, and executing this standout ad creative. He’ll show you how he used Midjourney AI, Photoshop’s generative AI, Synthesia, and other tools—along with traditional artistic skills and motion graphics work—to bring the story to life. If you’re interested in the intersection of creativity and AI technology, you’ll want to check this out—and the SparkLabs report, Performance-Driven Ad Trends 2024.

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