The Challenge
Kikoff looked for a cost-effective way to expand their UA strategy and capture new audiences
In the crowded credit-building market, competing for new and engaged users is challenging. While Kikoff found early success in advertising on social media, they wanted to test in-app advertising to find more users and accelerate growth. Kikoff was focused on attracting new users who would perform a specific action within their app that is an indicator of the user’s potential to generate long-term revenue. Kikoff needed a UA partner that would open up new scale while delivering consistent results.
Kikoff is a financial services company that helps users establish credit history and improve credit scores by extending an interest- and fee-free credit line that supports low-credit utilization. Since its founding in 2019, Kikoff has helped members improve their credit scores by 9.6M points and is now a top-rated app with more than 100k reviewers.
Location
San Francisco, CA
Company Size
50–100
Founded
2019
The Solution
AppDiscovery’s CPE campaigns found ideal users at massive scale
Kikoff ran Cost-Per-Event (CPE) mobile campaigns on AppDiscovery that were optimized for a custom down-funnel event: successful checkouts. This enabled Kikoff to effectively target users likely to generate strong ROI. The campaigns scaled quickly, increasing install volume several times over in a matter of months.
As a young company focused on sustainable growth, Kikoff needed to ensure that new channels provided net-new scale. To validate this, Kikoff ran an incrementality test.
The Results
Kikoff unlocked an incremental source of high-value users
AppDiscovery proved to be a powerful addition to Kikoff’s UA channel mix, providing a 15% incremental increase in their most valuable in-app event — at the price they wanted to pay. As AppDiscovery’s AI advertising engine became more accurate in identifying users likely to complete the in-app event, the CPE decreased. This reduction indicated increased efficiency of Kikoff’s UA spend. By delivering profitable scale, AppDiscovery became one of Kikoff’s top UA channels.
15%
15% incremental increase in KPI event1
27%
improvement in CPE2
In Summary
AppDiscovery proved to be an incremental source of quality users
Kikoff decisively verified that AppDiscovery delivers scale untapped by their other UA channels. AppDiscovery became Kikoff’s largest UA partner, helping them grow total monthly installs by 9x.
Kikoff consistently achieved their cost goals
AppDiscovery’s AI advertising engine accurately identified users likely to perform a critical in-app event predictive of the long-term value they will bring to Kikoff, at Kikoff’s target cost.
1
Kikoff, November 2023
2AppDiscovery CPE campaigns, October 2023 to December 2023
