Acquire Users

Hit your performance goals and improve scalability of campaigns

How to win with IAP return on ad spend campaigns

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how to work with ad networks / image: drawing of shaking hands

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Lightricks

Success Stories

Experian

Success Stories

A split graphic illustrating the difference in user acquisition campaigns for mobile apps, with a young woman on the left holding a yoga mat and using a smartphone, symbolizing non-gaming apps, and a young man on the right intently focused on playing a game on his smartphone, representing gaming apps. The background includes a line graph overlay, indicating the analytical approach to user engagement trends in both sectors.

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App Store Optimization: Custom Product Pages & Custom Store Listings

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#SHIPPED 2024: Product Updates Driving Mobile App Growth

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What is a Good Retention Rate and Why Does it Matter?

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ad creative

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Enerjoy

Success Stories

UA Growth Hacks: Leveraging AI for Performance Campaigns

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Upside

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multi-campaign strategy

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2024 Predictions - Mobile Advertising

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Grow Your Business with Our Resource Center

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Triwin

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Headway

Success Stories

6 Steps to Boost App Ad Revenue This Holiday Season

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Popular Apps That Are Winning the Growth Game

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Rollic

Success Stories

5 Reasons Why You Should Be Testing CTV

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Amplify SF 2023: AI Takes Center Stage

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DealDash

Success Stories

Insight, Innovation, & Connection at Amplify Seoul 2023

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AppDiscovery AI Advancements

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Inspired Square

Success Stories

Unleashing Global Growth at Amplify Vietnam

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Picsart CTV

Success Stories

LoadComplete

Success Stories

Paid User Acquisition: An Overview for Mobile Marketers

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Mode Mobile

Success Stories

organic user acquisition

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3 More Mobile Monetization Strategy Success Stories

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ARPDAU

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User Acquisition Marketing: 7 Do’s and Don’ts for Testing New Networks

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SparkLabs report part 2

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Reduce App User Churn

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Yemeksepeti

Success Stories

Must-Know Marketing KPIs for Measuring Your Mobile App’s Performance

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Warrior Games

Success Stories

Brigit

Success Stories

User Acquisition Strategy for Small Teams

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Daily Yoga

Success Stories

Best Practices for New User Onboarding

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How 3 Popular Apps Accelerated UA Through AppLovin’s Solutions

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In-app banners still matter

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Best Practices for Mobile User Acquisition

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Picture of a man sitting with laptop

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How to Write an Effective App Store Description

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AppDiscovery Introduces Total ROAS Campaigns

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10 Tips for User Acquisition on a Budget

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SmartNews

Success Stories

What is In-App Advertising?

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Picsart

Success Stories

Fastic

Success Stories

SayGames

Success Stories

Bigo Tech

Success Stories

ONEMT

Success Stories

MadBox

Success Stories

Azur Games

Success Stories

Kayac

Success Stories

TapNation

Success Stories

Smillage’s Love Fantasy Captures Hearts, Installs, and Growth

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ONEMT Partners with AppLovin to Achieve Royal Returns for King’s Choice iOS

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Jerome Turnbull on the User Acquisition Show

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UA Metrics - APS Summit Berlin

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AGS Berlin: How to Diversify the Media Mix and Improve Ad Performance

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Reduce App User Churn

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Video: AppHacks—Why You Need Marketability Testing

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AppDiscovery Part 1: Strategies for Scaling Ad ROAS Campaigns

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Video: AppHacks—What is LiveOps and Why is it Important?

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Here’s How 3 Popular Apps Accelerated UA Using the AppLovin Growth Suite

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Fastic Reaches Beyond Just Social to Expand Global UA

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The Best User Acquisition Practices for Your App

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liveops

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Why You Need Marketing Automation to Grow Your Apps

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How Green Panda Games Perfects Growth Through Automation with AppLovin

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Draw Coliseum’s Huge Revenue Increase With AppLovin’s Growth Suite

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KPIs That Help Scale Your Mobile Game

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Breaking Down the Success of Wordscapes: How to Strengthen Longevity in Your Casual Game

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Clipwire’s Partnership With The Price Is Right: What to Understand About Licensing an IP for Your Game

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How Super Free Games Broke into the Top-Grossing Games in 114 Countries

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What is LTV?

What is LTV?

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AppLovin’s Biggest Success Stories in 2020: Increasing Revenue, Growth, and Efficiency

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SupertapX Shares Their Formula for Success in Hyper-Casual

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PG Connects #4: How Wordscapes Improved LTV by 40 Percent and Hybrid Monetization Trends

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PGC Digital #4 2020: AppLovin Speakers to Share Insight on Hybrid Monetization and Wordscapes’ 40 Percent LTV Lift

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Ask the Dev: How to Determine Your UA Strategy

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‘It’s Been a Game Changer’: How Beresnev Games Improved Profits and ROAS Through User-Level Ad Data

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hyper-casual-game-evolution

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how-to-design-a-game

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Wordscapes: Secrets Behind the Most Popular Word Game in the World

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ATD ft. Voodoo

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Connects Kwalee & Luna Labs

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Suji Games Self-Publishes Hypermarket 3D and Dominates the Charts

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SparkLabs Header 3

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MAX ad-level attribution v2

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what-is-aso

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ask-the-developer-TapBlaze-indie-mobile-games

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AppLovin-in-game-chat-ltv-boost

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AppLovin_ad-tech-deconstructed-what-is-mobile-attribution

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Applovin-mobile-ad-formats-what-is-a-playable-ad

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applovin-gdc-2018-gaming-trends-takeaways

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AppLovin-2018-user-acquisition-opportunities-mobile-shopping-gaming

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Applovin-Ask-the-Developer-Beeworks

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AppLovin-how-to-measure-ua-cost

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AppLovin Ask the Developer with IGG Lords Mobile

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mobile performance ltv

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AppLovin ASO mobile blog image

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how to promote mobile game

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AppLovin India Brazil regional mobile economy blog post image

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AppLovin mobile gaming communities blog image

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Middle class mobile adoption rates AppLovin blog image

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Storytelling in video ads: 3 steps to engage potential users

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Indie Devs: 5 Tips for Getting Some Love for Your Game During the Holidays

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Indie Devs: Are You Taking Full Advantage of Cross-Promotion?

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Indie Devs: 3 Tips for Calculating LTV

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Ways to Stay Engaged With Customers After the Holidays

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