MadBox reaches #1 in App Store Games across 14 countries1

A refined monetization strategy and high impact creatives developed by AppLovin’s SparkLabs allowed Stickman Hook to rocket to the top of the charts.



Marketing Objective

360 ApproachUser AcquisitionMonetization Creative Optimization

Stickman Hook



MadBox is an independent game development studio creating casual games for browser, social networks, and mobile platforms.


Paris, France

Company Size

10-30 employees



Stickman Hook


The Challenge

MadBox entered the highly competitive casual games market with a strong games portfolio and was eager to rise in the charts as well as finance its growth.

The Solution

AppLovin worked closely with the MadBox team to scale its games portfolio.

We helped the team build a growth strategy across the board. Through retention testing, Stickman Hook was immediately identified as a big hit, and a program was built out that led to international growth. The game reached Top 10 in 59 countries, Top 5 in 42 countries, and #1 in 14 countries in the App Store Top Games charts.1

MadBox also needed to monetize its games in order to fuel user acquisition. AppLovin developed a strategy for monetization that included optimizing its waterfall setup and utilized its creative team to test a variety of playable and video creatives to boost installs. Plus, the MadBox team joined AppLovin onsite for launch.

The Results

AppLovin worked closely with MadBox on a growth strategy across its games portfolio, allowing them to significantly increase UA spend.

Results stats
The SparkLabs team worked with MadBox on a variety of playable and video creatives to boost installs, driving Stickman Hook to #1 across 14 countries.1

In Summary

Increased monetization

The monetization strategies AppLovin created for MadBox allowed the studio to effectively grow its games with increased UA spend.

Increased installs

The high-quality video and playable ads created by SparkLabs allowed MadBox to rocket Stickman Hook to the top of the charts in more than 50 countries.1

Stickman Hook took off thanks to AppLovin, especially as we prepared for launch. Their expertise enabled the growth that propelled us to the top of the App Store in more than 50 countries in just a few days!

Maxime Demeure
Co-founder & COO

1 App Annie: November 1, 2018 - November 25, 2018
2 AppLovin platform: October 1, 2018 - November 30, 2018

Acquire new users.

See real results.

Sign up today
Resources Company