Ad Creatives

Produce engaging, high-impact ad creatives that drive results

How SparkLabs Accelerated Productivity with Generative AI

Apr 23, 2024

The Broad(er) Cast: Supercharge Your CTV Creative Strategy with 3 Proven Concepts

Apr 12, 2024

Ad Creative Tips and Trends to Level Up Creative Production

Mar 28, 2024

GDC 2024: Our Predictions for Mobile Developers

Mar 15, 2024

Fresh SparkLabs Report: Performance-driven Ad Trends 2024

Feb 13, 2024

Creative Trends 2024

Feb 12, 2024

Grow Your Business with Our Resource Center

Jan 25, 2024

Mobile Marketing: Embracing Trends and Strong Partnerships

Dec 14, 2023

Mobile Stars – Winning Users with Captivating Ads

Nov 7, 2023

Ad Creative AI with SparkLabs: Key Insights

Oct 5, 2023

Amplify SF 2023: AI Takes Center Stage

Sep 7, 2023

Amplify Shanghai 2023 and the Future of Mobile Marketing

Sep 4, 2023

How to Turn CTV into a Performance Marketing Channel for Growth

Aug 16, 2023

Improve the Technical Health of Your App This Summer

Aug 2, 2023

Elevate Your App Marketing with AppLovin’s Performance-Based CTV Advertising

May 3, 2023

AppLovin Q1 Product Updates! #SHIPPED

Apr 3, 2023

How to Boost Growth Through Organic User Acquisition

Mar 16, 2023

CTV Advertising: Trends & Best Practices for 2023 and Beyond

Feb 16, 2023

User Acquisition Marketing: 7 Do’s and Don’ts for Testing New Networks

Feb 14, 2023

Fall in Love with These SparkLabs Creative Predictions for 2023

Feb 8, 2023

Creative Trends Report 2023: Performance Ads That Drive Results

Jan 31, 2023

Performance-Driven Mobile Ad Trends 2023

Jan 13, 2023

Best practices to power up your creative strategy this season

Nov 23, 2022

Creatives That Drive Your Gaming Product Strategy

Aug 16, 2022

How 3 Popular Apps Accelerated UA Through AppLovin’s Solutions

Aug 2, 2022

Why In-App Banners Still Matter

Jul 14, 2022

Indie Devs: How to Avoid These 4 Common Mistakes

Jun 23, 2022

Tastypill catapults to the #1 spot for multiple games using SparkLabs creatives

Mar 23, 2022

Unico reaches the top 5 in the charts with a playable ad from SparkLabs

Mar 23, 2022

Best Practices for Merge Games and Owning the Genre

Aug 4, 2021

Q&A with SparkLabs: Best Practices for Creating Compelling Ads

Jul 16, 2021

How PeopleFun Uses SparkLabs Creatives to Improve Confidence About Game Prototyping

Jun 4, 2021

Simple Creative Tweaks to Make in Your Ads for Big Wins

Feb 27, 2021

What are Rewarded Video Ads?

Jan 30, 2021

How to Stay Creative in a Remote Environment

Jan 9, 2021

AppLovin’s Biggest Success Stories in 2020: Increasing Revenue, Growth, and Efficiency

Jan 1, 2021

SupertapX Shares Their Formula for Success in Hyper-Casual

Dec 17, 2020

Azur’s Partnership With SparkLabs Saved Them Time and Drove Higher Profits

Oct 28, 2020

‘Park Master’ and Its Rise to Top U.S. Charts: How SparkLabs & MAX Helped

Aug 8, 2020

4 Ways to Build a High-Performing Creative Team

Jul 17, 2020

How MondayOFF’s Be a pong Reached the Top of the App Store Charts

Jul 16, 2020

How Kayac Hit #1 with Hyper-Casual Game Park Master

Jun 11, 2020

Connects Creatives: How Creatives Impact Your Bottom Line

Jun 4, 2020

Let The Sparks Fly: Five Principles of Developing A Creative Strategy

May 28, 2020

Let the Sparks Fly: What’s Next for Creatives in 2020?

Apr 24, 2020

Suji Games Self-Publishes Hypermarket 3D and Dominates the Charts

Apr 18, 2020

Let the Sparks Fly: Meet the SparkLabs Mobile Game Development Team

Mar 20, 2020

Ask the Developer: Kayac on Reaching #1 With Park Master

Mar 4, 2020

Let the Sparks Fly: Meet the SparkLabs 3D Team

Feb 25, 2020

Let the Sparks Fly: Meet the SparkLabs Animation Team

Jan 25, 2020

e-Marketer Report: In-App Advertising and Mobile Games

Oct 26, 2019

How Testing Creatives Can Influence Game Design

Nov 28, 2018

What is a playable ad?

Jun 13, 2018

For marketers, video still dominates but requires new strategies to be successful (Advertising Week panel recap)

Sep 29, 2017

Ad creatives: Tips and best practices

Sep 19, 2017

Storytelling in video ads: 3 steps to engage potential users

Feb 15, 2017

4 tips for an awesome app store icon

Jan 18, 2017

Video ads: 4 non-gaming apps that are killing it

Dec 14, 2016

Indie Devs: 5 Tips for Getting Some Love for Your Game During the Holidays

Nov 18, 2016

Browse by business objective

Increase ARPDAU

Optimize your ad monetization strategy and drive more revenue

Acquire Users

Hit your performance goals and improve scalability of campaigns

360 Growth

Improve monetization and UA to create 360º growth for your apps

Ad Creatives

Produce engaging, high-impact ad creatives that drive results

Premium Supply

Reach audiences at scale with direct access to premium in-app supply

Protect Users

Protect brand and user experience with high-quality, verified inventory

Activate CTV

Extend the impact of your mobile performance campaigns to CTV