High Impact Creatives, Industry News & Events
Fresh SparkLabs Report: Performance-driven Ad Trends 2024
AppLovin
Feb 13, 2024
Feb 13, 2024
High Impact Creatives, Industry News & Events
Creative friends, we feel for you: Inspiration can be hard to find in these bleak winter months. But we come bearing sustenance – and a little creative sunshine! The SparkLabs report, Performance-driven Ad Trends 2024 is out now and filled with ideas to motivate and inspire you – and help your creatives yield some amazing results!
In addition to showcasing stunning examples of the trends that shaped the last 12 months, this year’s report also covers how AppLovin’s in-house agency, SparkLabs, has started using generative AI to improve workflows to elevate the quality and impact of their creatives for both gaming and non-gaming apps.
At SparkLabs, generative AI tools are powering new efficiencies and broadening the possibilities of the creative process – so much so that in addition to delivering high-performing ads to some of the best-known brands in the mobile world, the team actually saved 1600 hours – hours that would have been spent on mundane, manual processes.
➡️ Read the report to learn how!
And of course, there are the top creative strategies for the year. These aren’t just the winning strategies in our opinion: Nope, these trends are based on data analyzed from tens of thousands of creatives produced by SparkLabs in 2023.
This year, they include:
There’s more, too – including the actionable best practices you need to take your creatives to the next level.
SparkLabs’ Performance-driven Ad Trends 2024 is the sunshine you need for ad creation inspo this gloomy winter! The insights from this report will help you innovate and reach new audiences in novel ways – and drive your best-ever results.
