Increase ARPDAU

Optimize your ad monetization strategy and drive more revenue

#SHIPPED 2024: Product Updates Driving Mobile App Growth

Apr 18, 2024

Mobile Stars – How Hungry Studio Views Industry Changes

Apr 12, 2024

The Future of Bidding is Now

Mar 26, 2024

Grow Your Business with Our Resource Center

Jan 25, 2024

AppLovin Q4 ’23 Updates! #SHIPPED

Jan 18, 2024

Capturing the Upturn: Holiday Spend Driving Renewed Growth Across the Mobile Ecosystem

Dec 12, 2023

6 Steps to Boost App Ad Revenue This Holiday Season

Oct 19, 2023

Insight, Innovation, & Connection at Amplify Seoul 2023

Aug 15, 2023

Improve the Technical Health of Your App This Summer

Aug 2, 2023

Using AppLovin’s growth suite, Inspired Square reached #1 with 2248 and increased DAU multifold for Merge Hexa.

Jul 27, 2023

AppLovin Q2 Product Updates! #SHIPPED

Jul 18, 2023

AppLovin’s Idil Canal: How In-app Bidding Drives Monetization

May 18, 2023

MAX Pro-Tips: Increase Revenue From Your Apps

May 9, 2023

Getting Started with Google Bidding

May 1, 2023

Maximize Revenue Through MAX’s Unified Auction – Google Bidding Now Available to All Publishers

May 1, 2023

Legend of Slime leveraged AppLovin’s Growth Suite to rocket up the Top Charts after launch

Apr 24, 2023

AppLovin Q1 Product Updates! #SHIPPED

Apr 3, 2023

3 More Mobile Monetization Strategy Success Stories

Mar 10, 2023

ARPDAU to UA: 360° of Mobile Business Growth

Mar 2, 2023

Best Practices to Combat Seasonal CPM Drop

Feb 21, 2023

MAX – How it Works

Feb 16, 2023

Lessmore Games share their experience with AppLovin’s 360° approach to mobile app monetization

Jan 30, 2023

Voodoo & East Side Games share their experience with MAX

Jan 30, 2023

MAX Power Forward Part 3 – Improve Operational Ease

Jan 19, 2023

MAX Power Forward 3: Improving Business Operations

Jan 19, 2023

Fight fraud and improve eCPMs: How to implement app-ads.txt for your app

Jan 13, 2023

MAX Power Forward 2: Ensuring Positive User Experiences

Jan 10, 2023

MAX Power Forward Part 2 – Ensure Positive User Experiences

Jan 9, 2023

MAX Pro Tips 5: User Segmentation

Dec 22, 2022

MAX Pro Tips 4: A/B Testing

Dec 20, 2022

MAX Power Forward: Driving Incremental Revenue

Dec 14, 2022

MAX Power Forward Part 1 – Drive More Incremental Revenue

Dec 13, 2022

TownWiFi achieved an 8X increase in ARPDAU using MAX’s advanced features.

Dec 8, 2022

MAX Pro Tips 3: Bulk Editing Tools

Dec 8, 2022

MAX Pro Tips: Auto CPM

Nov 23, 2022

MAX & AppDiscovery allowed Idle Office Tycoon to achieve 3x installs and +84% in D7 ROAS

Nov 14, 2022

MAX Pro Tips 1: Brand Safety

Nov 8, 2022

Gain Greater Control Over Ad Visibility with MAX Ad Review

Oct 18, 2022

Target ROAS Campaigns for IAP to Reach Your Goals

Sep 27, 2022

Three Ways to Measure User-Level Ad Revenue with AppLovin MAX

Sep 22, 2022

The Best Software Features for App Monetization

Aug 30, 2022

Top-rated file management app, Amerigo, seamlessly migrated to MAX and saw immediate revenue gains

Aug 29, 2022

In-App Bidding in Mobile Games – GamesForum Online

Aug 16, 2022

CookApps Discusses Their Early Inspiration, Reasons for Success, In-App Bidding

Aug 16, 2022

What is ARPDAU?

Aug 16, 2022

In-app Bidding Helps Game Devs Increase ARPDAU and Reduce Workload

Aug 16, 2022

YSO Corp Discussing In-App bidding and How the MAX Platform Has Helped Their Business

Aug 16, 2022

Why Brainium Trusts MAX In-App Bidding

Aug 16, 2022

Kolibri Studios Discussing MAX In-App Bidding

Aug 16, 2022

MAX Academy Part 3: Direct Sold and Performance Reports

Aug 16, 2022

MAX User Journey: Innovation in Stopping Bad Ads

Aug 11, 2022

PeopleFun on the Changes Seen After Switching to MAX In-App Bidding

Aug 10, 2022

Monetization Strategies with PeopleFun

Aug 10, 2022

What is Hybrid Monetization?

Aug 10, 2022

Suji Games Discussing In-App Bidding

Aug 10, 2022

MAX Academy Intro Ep01

Aug 10, 2022

Aug 9, 2022

Setting Up A/B testing Ep07

Aug 9, 2022

MAX Academy Part 2: A/B Testing & Brand Safety

Aug 4, 2022

How 3 Popular Apps Accelerated UA Through AppLovin’s Solutions

Aug 2, 2022

Direct Sold Ep06

Aug 1, 2022

Waterfall Setup Pt 2 Ep05

Aug 1, 2022

Waterfall Setup Pt 1 Ep04

Aug 1, 2022

How to Connect Networks Ep03

Aug 1, 2022

Hear what app developers have to say about MAX

Aug 1, 2022

How to Create Ad Units Ep02

Aug 1, 2022

Google to join the 20+ SDK bidders available through MAX – a major step forward for the mobile app ecosystem

Jul 28, 2022

MAX Academy Part 1: Ad Units, Networks, & Waterfalls

Jul 26, 2022

Running Direct-to-Advertiser Campaigns with MAX Direct Sold

Jun 30, 2022

Introducing MAX Direct Sold

Jun 29, 2022

Getting Started with Hybrid Monetization

Jun 16, 2022

App Monetization 101: How to Build a Sustainable Revenue Stream

Jun 7, 2022

App Developers – This is Your Secret Weapon for Massive Growth

Jun 2, 2022

How to Build Superior User Experience with MAX’s Ad Review

May 17, 2022

Using Waterfall Segmentation to Optimize User Targeting

May 11, 2022

What is In-App Advertising?

May 5, 2022

MAX Features Update — March 2022

Mar 28, 2022

SayGames leveraged the AppLovin Growth Suite and increased total portfolio installs by more than 25%

Mar 23, 2022

MadBox increases UA spend and jumps to #1 in App Store Games across 14 countries

Mar 23, 2022

Azur Games’ Stack Ball dominated the Google Play charts and stayed at #1 for over 3 months

Mar 23, 2022

AppLovin drive 45% of KAYAC’s installs, skyrocketing Park Master to #1 in the App Store

Mar 23, 2022

Implementing MAX drives a 12% ARPDAU increase, lifts LTV, and saves valuable time for TapNation

Mar 23, 2022

MAX and MoPub Teams Combine Expertise for Superior MAX Experience and Results

Feb 15, 2022

How Developers are Benefiting from the Integrated MAX Platform

Feb 8, 2022

Quick Tips to Help You Maximize Your MAX Experience

Jan 27, 2022

MAX+MoPub Feature Integration Update — February Launches

Jan 25, 2022

Developers Moving to MAX: Growth Tools You Need to Know About

Jan 4, 2022

More MoPub Features Integrated into MAX via Major SDK 11.0 Release

Dec 31, 2021

Developers Moving to MAX: New Analytics Features You Need to Know About

Dec 30, 2021

New MAX Brand Safety Features to Protect Your Brand

Dec 28, 2021

Migrating to MAX: New Developer Tools Just Released

Dec 22, 2021

MAX + MoPub: New Demand Features You Need to Know About

Dec 21, 2021

Top Developers Are Moving to MAX: This Features Checklist Explains Why

Dec 16, 2021

MoPub Transition: Many New MAX Features Launch, More to Come

Dec 7, 2021

AppLovin’s David White Talks Game Marketing, Advertising, and Monetization at Hyper Games Conference #3

Dec 7, 2021

Why Mediation is Critical to the Growth of the Global App Economy

Nov 9, 2021

A Closer Look at How In-App Bidding Can Increase Monetization With AppLovin’s Idil Canal

Sep 27, 2021

MAX Adds 3 New Bidders to Increase Global Demand

Sep 23, 2021

Here’s How 3 Popular Apps Accelerated UA Using the AppLovin Growth Suite

Sep 2, 2021

3 Key Takeaways for How to Monetize Your Apps With a Hybrid Approach

Jul 26, 2021

What is eCPM for Mobile Ads?

Jun 2, 2021

Why You Need Marketing Automation to Grow Your Apps

May 21, 2021

What is Hybrid Monetization?

May 20, 2021

Debunking iOS 14.5 Myths for Advertisers and Developers

May 15, 2021

Launch Your Apps Faster with MAX’s Automated Testing Suite

May 14, 2021

How Green Panda Games Perfects Growth Through Automation with AppLovin

May 8, 2021

Draw Coliseum’s Huge Revenue Increase With AppLovin’s Growth Suite

Apr 22, 2021

What is ARPDAU?

Apr 2, 2021

3 Solid A/B Tests to Boost Your Revenue

Mar 31, 2021

Are You Prepared for Apple’s iOS 14.5 Updates?

Mar 16, 2021

Breaking Down the Success of Wordscapes: How to Strengthen Longevity in Your Casual Game

Mar 4, 2021

What is a Waterfall? (And Why It’s Time to Say Goodbye Forever)

Feb 26, 2021

How In-App Bidding Helps Homa Games Grow UA and Ad Revenue for Hyper-Casual Games

Feb 9, 2021

How Super Free Games Broke into the Top-Grossing Games in 114 Countries

Jan 29, 2021

AppLovin’s Biggest Success Stories in 2020: Increasing Revenue, Growth, and Efficiency

Jan 1, 2021

A Must-Watch Video: How In-App-Bidding Helps You Ship Games Faster and Maximize Revenue

Dec 18, 2020

Ask the Dev: The Secret Sauce for CookApps’ 800% Boost in Revenue Across Their Games

Dec 5, 2020

A Deep Dive Into Ad Monetization: 4 Things You Should Be Doing to Optimize Your Data

Nov 7, 2020

PGC Recap: Hybrid Approach Improves ARPDAU for Studios & ‘If You Want to Earn More Money with Less Work, Definitely Consider MAX!’

Sep 26, 2020

Eureka Studio’s Unconventional Journey to Reach No. 1, Plus Achieving a 30 Percent ARPDAU Lift With MAX

Sep 11, 2020

Pocket Gems’ ‘Episode’ Improved Player Experience and Increased Ad ARPDAU 60% on Android With MAX

Aug 20, 2020

‘It’s Been a Game Changer’: How Beresnev Games Improved Profits and ROAS Through User-Level Ad Data

Aug 5, 2020

How MondayOFF’s Be a pong Reached the Top of the App Store Charts

Jul 16, 2020

Ask the Dev Live: Fanatee on the Move From Ad Waterfalls to In-App Bidding

Jun 24, 2020

Event Roundup: What’s the Latest in In-App Bidding?

Jun 23, 2020

Ask The Developer Live: PeopleFun’s Journey with In-app Bidding

May 14, 2020

Suji Games Self-Publishes Hypermarket 3D and Dominates the Charts

Apr 18, 2020

MAXing out ARPDAU: Customer Success Stories

Mar 26, 2020

Bringing Your Data Analysis Together with Cohort Reporting in MAX

Mar 12, 2020

Automate Your Monetization With MAX’s New Ad Unit Management API

Feb 20, 2020

N3TWORK boosts Ad Revenue ARPDAU by over 75% with MAX

Feb 7, 2020

MAX Moves Into In-App Bidding Open Beta on Facebook Audience Network

Jan 24, 2020

Take Ad Revenue Attribution to the Next Level With MAX

Jan 17, 2020

MAXed Out Customer Success Stories

Nov 22, 2019

Why mobile banner ads persist in a video and playable world

Sep 20, 2019

MAX In-App Bidding is the Future of Mobile Monetization

Sep 12, 2019

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Increase ARPDAU

Optimize your ad monetization strategy and drive more revenue

Acquire Users

Hit your performance goals and improve scalability of campaigns

360 Growth

Improve monetization and UA to create 360º growth for your apps

Ad Creatives

Produce engaging, high-impact ad creatives that drive results

Premium Supply

Reach audiences at scale with direct access to premium in-app supply

Protect Users

Protect brand and user experience with high-quality, verified inventory

Activate CTV

Extend the impact of your mobile performance campaigns to CTV