Increase ARPDAU

Optimize your ad monetization strategy and drive more revenue

MAX: In-app bidding vs. Waterfall

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#SHIPPED 2024: Product Updates Driving Mobile App Growth

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The Future of Bidding is Now

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Grow Your Business with Our Resource Center

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Capturing the Upturn: Holiday Spend Driving Renewed Growth Across the Mobile Ecosystem 

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6 Steps to Boost App Ad Revenue This Holiday Season

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Insight, Innovation, & Connection at Amplify Seoul 2023

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Improve the Technical Health of Your App This Summer

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Inspired Square

Success Stories

AppLovin’s Idil Canal: How In-app Bidding Drives Monetization

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MAX Pro-Tips: Increase Revenue From Your Apps

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Maximize Revenue Through MAX’s Unified Auction – Google Bidding Now Available to All Publishers

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LoadComplete

Success Stories

3 More Mobile Monetization Strategy Success Stories

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ARPDAU

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cpm

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MAX Power Forward 3: Improving Business Operations

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Fight fraud and improve eCPMs: How to implement app-ads.txt for your app

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MAX Power Forward 2: Ensuring Positive User Experiences

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MAX Pro Tips 5: User Segmentation

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MAX Pro Tips 4: A/B Testing

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MAX Power Forward: Driving Incremental Revenue

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TownWifi

Success Stories

MAX Pro Tips 3: Bulk Editing Tools

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MAX Pro Tips: Auto CPM

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Warrior Games

Success Stories

MAX Pro Tips 1: Brand Safety

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Gain Greater Control Over Ad Visibility with MAX Ad Review

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Three Ways to Measure User-Level Ad Revenue with AppLovin MAX

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Best Software Features to Monetize Your App

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IdeaSolutions

Success Stories

MAX Academy Part 3: Direct Sold and Performance Reports

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MAX User Journey: Innovation in Stopping Bad Ads

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MAX Academy Part 2: A/B Testing & Brand Safety

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How 3 Popular Apps Accelerated UA Through AppLovin’s Solutions

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Google to join the 20+ SDK bidders available through MAX – a major step forward for the mobile app ecosystem

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MAX Academy Part 1: Ad Units, Networks, & Waterfalls

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Running Direct-to-Advertiser Campaigns with MAX Direct Sold

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Introducing MAX Direct Sold

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Getting Started with Hybrid Monetization

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App Monetization 101: How to Build a Sustainable Revenue Stream

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App Developers – This is Your Secret Weapon for Massive Growth

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How to Build Superior User Experience with MAX’s Ad Review

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waterfall_segmentation

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What is In-App Advertising?

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MAX Features Update — March 2022

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SayGames

Success Stories

MadBox

Success Stories

Azur Games

Success Stories

Kayac

Success Stories

TapNation

Success Stories

MoPub and MAX teams combine expertisecombein

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How Developers Are Benefiting From the Integrated MAX Platform

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Quick Tips to Help You Maximize Your MAX Experience

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MAX+MoPub Feature Integration Update — February Launches

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Developers Moving to MAX: Growth Tools You Need to Know About

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More MoPub Features Integrated into MAX via Major SDK 11.0 Release

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Developers Moving to MAX: New Analytics Features You Need to Know About

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New MAX Brand Safety Features to Protect Your Brand

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Migrating to MAX: New Developer Tools Just Released

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MAX + MoPub: New Demand Features You Need to Know About

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MoPub-MAX Migration

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mediation-drives-mobile-growth

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Hyper Games Conference #3

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mobile_app_mediation

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In-App Bidding Questions Answered by Idil Canal

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MAX Adds 3 New Bidders to Increase Global Demand

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Here’s How 3 Popular Apps Accelerated UA Using the AppLovin Growth Suite

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3 Key Takeaways for How to Monetize Your Apps With a Hybrid Approach

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What is eCPM for Mobile Ads?

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Why You Need Marketing Automation to Grow Your Apps

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What is Hybrid Monetization?

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Debunking iOS 14.5 Myths for Advertisers and Developers

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Launch Your Apps Faster with MAX’s Automated Testing Suite

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How Green Panda Games Perfects Growth Through Automation with AppLovin

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Draw Coliseum’s Huge Revenue Increase With AppLovin’s Growth Suite

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What is ARPDAU?

What is ARPDAU?

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3 Solid A/B Tests to Boost Your Revenue

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Are You Prepared for Apple’s iOS 14.5 Updates?

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Breaking Down the Success of Wordscapes: How to Strengthen Longevity in Your Casual Game

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What is a Waterfall? (And Why It’s Time to Say Goodbye Forever)

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How In-App Bidding Helps Homa Games Grow UA and Ad Revenue for Hyper-Casual Games

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How Super Free Games Broke into the Top-Grossing Games in 114 Countries

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AppLovin’s Biggest Success Stories in 2020: Increasing Revenue, Growth, and Efficiency

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A Must-Watch Video: How In-App-Bidding Helps You Ship Games Faster and Maximize Revenue

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Ask the Dev: The Secret Sauce for CookApps’ 800% Boost in Revenue Across Their Games

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A Deep Dive Into Ad Monetization: 4 Things You Should Be Doing to Optimize Your Data

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PGC Recap: Hybrid Approach Improves ARPDAU for Studios & ‘If You Want to Earn More Money with Less Work, Definitely Consider MAX!’

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Eureka Studio’s Unconventional Journey to Reach No. 1, Plus Achieving a 30 Percent ARPDAU Lift With MAX

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Pocket Gems’ ‘Episode’ Improved Player Experience and Increased Ad ARPDAU 60% on Android With MAX

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‘It’s Been a Game Changer’: How Beresnev Games Improved Profits and ROAS Through User-Level Ad Data

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How MondayOFF’s Be a pong Reached the Top of the App Store Charts

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Ask The Dev Fanatee Recap

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in-app bidding event roundup

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Ask The Dev #1

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Suji Games Self-Publishes Hypermarket 3D and Dominates the Charts

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Case study roundup

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cohort analysis

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Automate Your Monetization With MAX’s New Ad Unit Management API

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N3TWORK boosts Ad Revenue ARPDAU by over 75% with MAX

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MAX Moves Into In-App Bidding Open Beta on Facebook Audience Network

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MAX ad-level attribution v2

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MAXed Out Customer Success Stories

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mobile banner ads

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MAX in-app bidding

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Resources Company