Developers, Magic Tavern

Here’s How 3 Popular Apps Accelerated UA Using the AppLovin Growth Suite

by Gretchen Hyman on Sep 2, 2021

App developers across the broad spectrum of gaming and non-gaming apps all face the same challenge at one point in the evolution of their business: How do I accelerate growth and affordably and sustainably increase new users?

In the mobile gaming world, there are many different ways to estimate the profit margin a developer or publisher will earn from an average user during the time they engage with the app. Knowing these bread-and-butter user acquisition (UA) KPIs helps determine revenue potential, the overall performance of your app, and how you optimize for a more engaging customer experience. 

But without the right tools to scale profitably, it becomes difficult to calculate and control the long-term success of your app. Here’s what Magic Tavern, Fastic, and WildCard Games all learned by aligning their business goals with AppLovin’s market-leading growth engine.

Project Makeover Expands Into International Markets

Magic Tavern studio already had millions of players and was featured by Apple and Google. But they wanted to grow their Project Makeover game title and expand profitably in key international markets like the U.S and Japan. To gain market share in their highly competitive game genre, they needed strategic insights into their target markets. They needed a software solution built for maximizing campaigns to generate actual revenue, not just views or installs.

By leveraging AppDiscovery, AppLovin’s marketing software, along with creative video and playable ads expertise from SparkLabs, they were able to supercharge their marketing strategy and scale Project Makeover with advanced bidding models and creatives.

Magic Tavern profitably drove incremental scale for Project Makeover by optimizing their UA strategy using a combination of advanced automation features, IAP-based ROAS, and cost-per-engagement campaigns. As a result, Project Makeover installs increased by 90%, cost-per-spender decreased by 60%, and it became a massive hit abroad with new audiences and shot up to the No.1 grossing game in 24 countries, and the No. 1 most downloaded App Store (iOS) game in 142 countries.

Fastic Balances UA Scale With Long-Term Growth

The idea of intermittent fasting isn’t for everyone, but Fastic’s unique value proposition to users in search of restoring balance and leading healthier, more fulfilling lives was an immediate hit among health conscious consumers. Continuing to scale and acquire high-value users at an affordable price point in such a niche market, however, was a significant challenge for this Berlin, Germany-based company. Fastic needed a powerful UA partner with advanced campaign optimization tools to reach the next level of business success across their global audience.

After running initial test campaigns on AppLovin’s network, Fastic experienced huge growth potential and AppDiscovery’s IAP ROAS campaigns became their go-to for acquiring and converting fasting-focused users at the right price point. Fastic increased scale by 125%, profitability MoM by 58%, and they took full control of the balance between scale and long-term growth.

WildCard Games Overcomes Campaign Complexity

Bellevue, Washington-based WildCard Games had solid footing among two of the fastest growing mobile gaming demographics: Gen X and Baby Boomers. But they needed to find more users for their card games in specific verticals. They needed a partner to help them scale beyond just social platforms and get past the resource drain of managing complex UA campaigns. By tapping into AppLovin’s MAX, AppDiscovery, and SparkLabs, WildCard Games was able to automate their UA campaigns with minimal effort and not only find more valuable players but maximize revenue at the same time.

Combining both AppDiscovery and MAX, as well as top-performing playable ads by SparkLabs that immediately showed player game mechanics, WildCard Games’ most popular game, Ultimate Cribbage, saw an immediate ARPDAU lift of 20% and grew iOS installs by more than 170%.

Learn more about how Magic Tavern, Fastic, and Wildcard Games benefited from the power of AppLovin’s platform.

Gretchen is Director of Content & Campaigns at AppLovin.