360 Growth

Improve monetization and UA to create 360º growth for your apps

App Store Optimization: Custom Product Pages & Custom Store Listings

Apr 24, 2024

AppLovin Q1 2024 Updates! #SHIPPED

Apr 18, 2024

#SHIPPED 2024: Product Updates Driving Mobile App Growth

Apr 18, 2024

How Plus! Helped a Leading Online Marketplace Win More Buyers

Mar 21, 2024

8+ Stats that Prove the Value of Mobile Coupons and Offers

Feb 22, 2024

Master Mobile App Marketing With Our 2024 Mobile App Trends Report!

Feb 21, 2024

UA Growth Hacks: Leveraging AI for Performance Campaigns

Feb 13, 2024

Mobile Stars – Taking Risks and Growing Paid UA

Feb 8, 2024

Success Shorts – FOMO Tops the Charts with TRAFFIC ESCAPE

Feb 5, 2024

The Way to UA: Multi-Campaign Strategy for App Growth

Feb 1, 2024

Predictions: 2024 Brings New Ways to Engage and Win Users

Jan 25, 2024

AppLovin Q4 ’23 Updates! #SHIPPED

Jan 18, 2024

#SHIPPED: Product Updates Driving Mobile App Growth

Jan 18, 2024

Leveraging AppDiscovery, OTTO connected with users who love to shop

Dec 19, 2023

The Way to UA: Customer Acquisition Cost, Simplified

Dec 19, 2023

Mobile Marketing: Embracing Trends and Strong Partnerships

Dec 14, 2023

Mobile Stars – Variety is the Spice of Success

Dec 13, 2023

Mobile Stars – Game Studio Pro Rapid Fire

Dec 12, 2023

Mobile Stars – Tips & Advice from Mobile Game Pros

Dec 12, 2023

Capturing the Upturn: Holiday Spend Driving Renewed Growth Across the Mobile Ecosystem

Dec 12, 2023

Mobile Stars – Making Ads Feel Welcome in Games

Dec 7, 2023

Mobile Stars – Leadership, Ad Balance, and Scaling

Dec 1, 2023

Mobile Stars – User Retention through Player Feedback

Dec 1, 2023

Reaching & Converting Users with Mobile Affiliate Marketing

Nov 20, 2023

AdWeek Uncommon Thinking – Poshmark & AppLovin on AI

Nov 9, 2023

Mobile Stars – Winning Users with Captivating Ads

Nov 7, 2023

Mobile Stars – Q4 Tips for Driving Success

Nov 1, 2023

Popular Apps That Are Winning the Growth Game

Oct 19, 2023

Mobile Advertising Myths That Are Holding Performance Marketers Back

Oct 12, 2023

AppDiscovery’s AI advancements enabled Rollic to scale globally and hit ROAS targets quickly.

Oct 6, 2023

Ad Creative AI with SparkLabs: Key Insights

Oct 5, 2023

Picsart shares their experience using AppDiscovery to advertise on CTV

Sep 21, 2023

SmartNews shares their experience using AppDiscovery to advertise on CTV

Sep 21, 2023

5 Reasons Why You Should Be Testing CTV

Sep 13, 2023

DealDash scaled their digital UA volume and broke free of seasonal trends with AppDiscovery’s AI advancements

Sep 6, 2023

Amplify Shanghai 2023 and the Future of Mobile Marketing

Sep 4, 2023

AppDiscovery’s AI Advancements

Aug 7, 2023

Unleashing Global Growth at Amplify Vietnam

Jun 22, 2023

Picsart scaled their user base with cost-efficient ROI by advertising on CTV with AppDiscovery

May 23, 2023

Kikoff found profitable scale running performance CTV campaigns on AppDiscovery

May 3, 2023

Elevate Your App Marketing with AppLovin’s Performance-Based CTV Advertising

May 3, 2023

Mode Mobile increased their D90 ROAS by more than 90% and scaled profitably with AppDiscovery’s AI advancements.

Apr 17, 2023

How to Run Effective Performance Marketing Campaigns

Apr 12, 2023

ARPDAU to UA: 360° of Mobile Business Growth

Mar 2, 2023

Lessmore Games share their experience with AppLovin’s 360° approach to mobile app monetization

Jan 30, 2023

Leading food delivery app, Yemeksepeti, finds profitable scale in a crowded market with AppDiscovery

Dec 30, 2022

Must-Know Marketing KPIs for Measuring Your Mobile App’s Performance

Nov 15, 2022

How to Accelerate Growth Through A/B Testing

Nov 1, 2022

AppDiscovery empowered top-rated finance app, Brigit, to significantly increase subscriptions while driving down CPE.

Oct 11, 2022

6 Strategic Tips From Belka Games on User Engagement and Retention

Oct 11, 2022

Target ROAS Campaigns for IAP to Reach Your Goals

Sep 27, 2022

Scaling Your App Business Beyond Social Marketing

Sep 22, 2022

With AppDiscovery, Daily Yoga was able to continually double its MoM installs while improving D0 ROAS by 62%

Sep 7, 2022

Best Practices for New User Onboarding

Sep 6, 2022

AppLovin: Everything You Need to Grow Your Mobile Apps

Aug 17, 2022

Launching a Mobile Game? Analyzing Marketability and Engagement with Lion Studios

Aug 16, 2022

Picsart & AppLovin Success Story

Aug 16, 2022

What is Marketability Testing for Ads?

Aug 9, 2022

Best Practices for Mobile User Acquisition

Jul 12, 2022

AppDiscovery Introduces Total ROAS Campaigns

Jun 14, 2022

After partnering with AppLovin, SmartNews exceeded KPI goals on iOS and improved D7 retention by more than 25%

May 9, 2022

Picsart found new audiences with AppLovin, scaling mobile ad network installs by 39% while improving conversion rate

Mar 23, 2022

Fastic increases MoM profitability by 58% with AppLovin Partnership

Mar 23, 2022

BIGO partnered with AppLovin and increased D1 retention by over 60%

Mar 23, 2022

Azur Games’ Stack Ball dominated the Google Play charts and stayed at #1 for over 3 months

Mar 23, 2022

Smillage’s Love Fantasy Captures Hearts, Installs, and Growth

Mar 22, 2022

5 Developer Horror Stories and How to Avoid Them

Oct 28, 2021

5 Ways to Reduce Your App Churn Rate and Keep Users Longer

Oct 21, 2021

8 Ways to Increase User Engagement

Oct 14, 2021

AppDiscovery Part 1: Strategies for Scaling Ad ROAS Campaigns

Oct 7, 2021

Insider Tips From Lion Studios on Getting Started in Mobile Games

Sep 20, 2021

Fastic Reaches Beyond Just Social to Expand Global UA

Aug 20, 2021

Mobile App Marketing Insights for 2021 and Beyond

Aug 2, 2021

WildCard Games leverage AppLovin’s holistic solutions to accelerate growth

Jul 20, 2021

The Best User Acquisition Practices for Your App

Jul 8, 2021

AppLovin’s Roundup of Success Stories

May 28, 2021

Why You Need Marketing Automation to Grow Your Apps

May 21, 2021

What is iOS 14.5? What Devs Need to Know to Stay Ahead of the Game

May 1, 2021

Draw Coliseum’s Huge Revenue Increase With AppLovin’s Growth Suite

Apr 22, 2021

3 Solid A/B Tests to Boost Your Revenue

Mar 31, 2021

Mastering Steady Growth With Hamster Tycoon: How This Korean Indie Studio Did It

Mar 20, 2021

What is a Waterfall? (And Why It’s Time to Say Goodbye Forever)

Feb 26, 2021

Common Myths About Mobile Ads Debunked

Feb 18, 2021

AppLovin’s Global Awards Roundup 2020

Dec 23, 2020

Game-Changing Soft Launch Strategies: The Best Approaches

Nov 20, 2020

How Developers in the Hyper-Casual Genre Stay Competitive & What Your Studio Can Do to Keep Up

Sep 15, 2020

Ask the Dev: How to Determine Your UA Strategy

Aug 26, 2020

Game Developers Conference 2020 Takeaways: The Pandemic’s Impact on Gaming, Plus Trends in Asian Markets

Aug 19, 2020

‘Park Master’ and Its Rise to Top U.S. Charts: How SparkLabs & MAX Helped

Aug 8, 2020

Ask the Dev: 8 Key Takeaways That Helped Etermax Improve Testing and ROI

Jul 30, 2020

How Kayac Hit #1 with Hyper-Casual Game Park Master

Jun 11, 2020

How to Make a Successful Hyper-Casual Game in Today’s Market

Apr 16, 2020

Ask the Developer: How a Chinese Florist Turned-Game Developer Made Top Three in an International Contest

Mar 17, 2020

Ask the Developer: Kayac on Reaching #1 With Park Master

Mar 4, 2020

The Art of Building A Mobile Game

Feb 5, 2020

Amplify Berlin: Growing Mobile Apps in an Ever-Changing Industry

Sep 26, 2019

This is why collecting is a powerful mechanic for game developers

May 24, 2019

Ask the Developer: Hypr Games on the potential of hyper-casual games in India and abroad

May 1, 2019

Future of Mobile Gaming: How AI is changing mobile games and their development (part 4)

Apr 24, 2019

Ask the Developer: How Japanese dev MagicAnt propelled 1LINE to number one in the US

Jan 9, 2019

Ask the Developer: How PocApp Studios evolved from a university project to a viable business

Nov 1, 2018

Future of Mobile Gaming: Where we started and where we’re going (Part 1)

Oct 11, 2018

Ask the Developer: How Dumpling Design embraced mobile AR games with Smash Tanks

Oct 5, 2018

Amplify Berlin: Best practices for testing, UA, and making creatives (Part 2)

Sep 19, 2018

Ask the Developer: Lionbird Games on indie devs going global

Aug 31, 2018

Ask the Developer: How Chinese developer Zenjoy propelled Word Connect to the top 3 games in the US

Aug 22, 2018

Hyper-Casual: Mobile Gaming’s Newest Genre

Aug 4, 2018

Ask the Developer: East Side Games on making counterculture games and licensing an IP

Jun 27, 2018

Building a company against the Frightful Five

Apr 18, 2018

Sephora’s Omni-Channel Marketing Strategy Shows Why Having a Mobile App isn’t Enough

Apr 11, 2018

Dissecting the hype over hyper-casual games

Mar 7, 2018

Ask the Developer: How SmartNews used smart UA to scale its app in a crowded market

Feb 23, 2018

Now’s the Time for Shopping Apps and Games to Double Down on Mobile User Acquisition

Feb 9, 2018

Cryptocurrency: The pros and cons for mobile app developers

Jan 24, 2018

How Cryptocurrency is Changing Financing and Monetization of Mobile Apps

Dec 28, 2017

India’s Booming Mobile Market Brings Unique Challenges for Marketers

Nov 17, 2017

Ask the Developer: Fluffy Fairy Games on the importance of community

Oct 3, 2017

Ask the Developer: SELECT BUTTON on how to take your mobile game global

Sep 8, 2017

Ask the Developer: How native ads helped GOODROID increase revenue

Jul 27, 2017

ASO: A primer for app marketers

Jun 21, 2017

App Cross Promotion: Keep your mobile games close and your competitors closer

Jun 14, 2017

Game devs: What middle class growth and mobile adoption rates around the world mean for you

Apr 7, 2017

5 lesser-known things an attribution solution must have

Feb 8, 2017

Game devs: 5 things to always remember about LTV

Jan 13, 2017

6 things you need to measure to get your LTV calculation right

Dec 7, 2016

Contextual monetization: What it is and why it matters

May 17, 2014

Browse by business objective

Increase ARPDAU

Optimize your ad monetization strategy and drive more revenue

Acquire Users

Hit your performance goals and improve scalability of campaigns

360 Growth

Improve monetization and UA to create 360º growth for your apps

Ad Creatives

Produce engaging, high-impact ad creatives that drive results

Premium Supply

Reach audiences at scale with direct access to premium in-app supply

Protect Users

Protect brand and user experience with high-quality, verified inventory

Activate CTV

Extend the impact of your mobile performance campaigns to CTV