Mobile App Growth, Monetization, Product News, User Acquisition
#SHIPPED is back, and what a time to achieve new growth for your business.
#SHIPPED is our quarterly series where we share the latest product updates that help accelerate your business and fuel your growth strategy.
This quarter holds a focus on the campaigns our AI engine supports, MAX plugin and format expansions, brand safety, and more.
Without further ado, let’s dive into what’s #SHIPPED..
| Platform | Feature | Benefits |
| MAX | SDK bidders Update: New bidders: Moloco and Unity Ads | Increased auction density and inventory competition. |
| MAX | Support Hub Update: Refreshed UI | Troubleshoot issues and learn monetization best practices. |
| MAX | Ad Review Update: Native ad support in Ad Review expanded to AdMob | Ensure brand-safe native ads for more ad networks. |
| MAX | Ad Review Update: Banner ad support in Ad Review expanded to ironSource | Ensure brand-safe banner ads for more ad networks. |
| MAX | Mediation Debugger Update: Can now be used to test Direct Sold ads | Seamlessly test live Direct Sold ads. |
| AppDiscovery | Geo Targeting Update: AppDiscovery campaigns now support state targeting | Ensure ads show up where intended and comply with state-level regulations. |
| Platform | Feature | Benefits |
| AppDiscovery | CTV Advertising Update: Powered by our AI advertising engine | Closely achieve ROAS goals with campaigns that accurately target high-quality users and optimize automatically. |
| MAX | Game Engine Support Update: Defold Plugin | Increased options for how to develop apps. Other engines supported by MAX include Unreal, Godot, React, Native, Flutter, and Cordova. |
| MAX | Ad Review Update: MREC support in Ad Review expanded to Mintegral and DT Exchange | Ensure brand-safe MREC ads for more ad networks. |
| AppDiscovery & MAX | Resource Center Update: Accessible from AppLovin dashboard | Access product and industry content from the AppLovin dashboard nav under the “Resources” tab. |
