Mobile App Growth, Monetization, Product News, User Acquisition
#SHIPPED is back, and what a time to achieve new growth for your business.
#SHIPPED is our quarterly series where we share the latest product updates that help accelerate your business and fuel your growth strategy.
This quarter includes updates for both MAX and AppDiscovery.
Without further ado, let’s dive into what’s #SHIPPED.
Q4 2024
| Platform | Feature | Benefits |
| AppDiscovery | Day 28 campaigns Update: Day 28 Ad, Blended, and IAP ROAS campaigns now available | Improve retention and drive additional scale. |
| MAX | SDK bidders Update: New bidder: ironSource Ads | Increased auction density and inventory competition. |
| MAX | Ad preloading Update: React Native and Flutter plugins enable publishers to preload banners and MRECs at app launch | When it’s time to display an ad, it renders immediately. |
| MAX | Unity plugin Update: Support for Unity Package Manager | Add, update, or remove packages directly from the Unity Editor, ensuring projects are up-to-date and compatible. |
| Platform | Feature | Benefits |
| AppDiscovery & MAX | Update: In-dash notifications | Timely alerts for important updates and reminders. |
| MAX | SDK bidders Update: New bidders – Yandex, PubMatic, and BIGO | Increased auction density and inventory competition. |
| MAX | Targeting framework Update: Keyword-passing > Segmentation | Privacy-safe way to target waterfalls and Direct Sold campaigns. |
| MAX | AdMob ad formats Update: Inline adaptive banner support | Minimally disruptive format that is more engaging, maximizing ad performance. |
| Platform | Feature | Benefits |
| MAX | SDK bidders Update: New bidders: Moloco and Unity Ads | Increased auction density and inventory competition. |
| MAX | Support Hub Update: Refreshed UI | Troubleshoot issues and learn monetization best practices. |
| MAX | Ad Review Update: Native ad support in Ad Review expanded to AdMob | Ensure brand-safe native ads for more ad networks. |
| MAX | Ad Review Update: Banner ad support in Ad Review expanded to ironSource | Ensure brand-safe banner ads for more ad networks. |
| MAX | Mediation Debugger Update: Can now be used to test Direct Sold ads | Seamlessly test live Direct Sold ads. |
| AppDiscovery | Geo Targeting Update: AppDiscovery campaigns now support state targeting | Ensure ads show up where intended and comply with state-level regulations. |
| Platform | Feature | Benefits |
| AppDiscovery | CTV Advertising Update: Powered by our AI advertising engine | Closely achieve ROAS goals with campaigns that accurately target high-quality users and optimize automatically. |
| MAX | Game Engine Support Update: Defold Plugin | Increased options for how to develop apps. Other engines supported by MAX include Unreal, Godot, React, Native, Flutter, and Cordova. |
| MAX | Ad Review Update: MREC support in Ad Review expanded to Mintegral and DT Exchange | Ensure brand-safe MREC ads for more ad networks. |
| AppDiscovery & MAX | Resource Center Update: Accessible from AppLovin dashboard | Access product and industry content from the AppLovin dashboard nav under the “Resources” tab. |
