Premium Supply

Reach audiences at scale with direct access to premium in-app supply

App Store Optimization: Custom Product Pages & Custom Store Listings

Apr 24, 2024

The Broad(er) Cast: Turning CTV Into Your Next Growth Channel

Apr 10, 2024

Ad Creative Tips and Trends to Level Up Creative Production

Mar 28, 2024

Twitter, Moloco and Criteo share their experience with the AppLovin Exchange (ALX)

Jan 30, 2023

Contextual Mobile Targeting with AppLovin Inventory Packages

Jan 25, 2023

Reach In-App Consumers with the Power of Contextual Advertising

Dec 1, 2022

Why the Gap Between Mobile Use and Mobile In-app Advertising?

Sep 8, 2022

5 Ways ALX In-App Inventory Delivers on Audience and Growth

Aug 23, 2022

What is Supply Path Optimization (Part 2): Programmatic Efficiency

Jul 7, 2022

What is Supply Path Optimization? (Part 1)

Jul 5, 2022

Q&A: Optimizing Growth and Monetization Through Robust Ad Supply

Jun 27, 2022

What is In-App Advertising?

May 5, 2022

How ALX Can Help Agencies Increase Reach, Scale, & Growth — Part 1

Apr 12, 2022

An agency’s guide to mobile display vs. in-app advertising

Mar 17, 2022

Mobile App Marketing Insights for 2021 and Beyond

Aug 2, 2021

Common Myths About Mobile Ads Debunked

Feb 18, 2021

Ad Tech Deconstructed: What is In-App Bidding and Header Bidding?

Oct 10, 2019

AppLovin presents: Ad Tech Deconstructed—a glossary for ad tech terms and concepts

Nov 9, 2018

Ad Tech Deconstructed: What is mobile attribution?

Aug 1, 2018

What is a playable ad?

Jun 13, 2018

Sephora’s Omni-Channel Marketing Strategy Shows Why Having a Mobile App isn’t Enough

Apr 11, 2018

Ad Tech Deconstructed: What is an ad exchange?

Feb 16, 2018

Ad Tech Deconstructed: What is RTB, or real-time bidding?

Dec 1, 2017

Ad Tech Deconstructed: What is a SSP, or supply-side platform?

Nov 1, 2017

Ad Tech Deconstructed: What is a DSP, or demand-side platform?

Oct 11, 2017

Programmatic Advertising: A Success on Mobile for a Reason

Mar 24, 2017

Ways to Stay Engaged With Customers After the Holidays

Jan 17, 2015

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Increase ARPDAU

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360 Growth

Improve monetization and UA to create 360º growth for your apps

Ad Creatives

Produce engaging, high-impact ad creatives that drive results

Premium Supply

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Protect Users

Protect brand and user experience with high-quality, verified inventory

Activate CTV

Extend the impact of your mobile performance campaigns to CTV