Top 20 finance app, Brigit, scales subscriptions while decreasing CPE by 60%

Through AppDiscovery’s CPE campaign automation, Brigit was able to find new subscribers with significantly better pricing efficiency.



Marketing Objective

User Acquisition



Brigit, one of Fast Company’s ‘Most Innovative Companies of 2022’, has helped over 3 million Americans improve their financial security by providing zero interest cash advances, boosting their credit scores, and protecting their subscribers from identity theft. Brigit also connects its users to opportunities for full- and part-time jobs.


New York, New York

Company Size

51-200 employees




The Challenge

Brigit was looking for a cost-effective solution to scaling new subscribers

In the saturated personal finance and cash-advance space, gaining new high-value users has become increasingly challenging. Brigit needed an acquisition partner that could help them grow profitably, by optimizing for their most valuable down-funnel event – subscriptions.

The Solution

Brigit leveraged AppDiscovery’s intelligent campaign optimization for subscriptions to find high ROI and scale in an uncertain economy

AppDiscovery’s automated CPE (Cost-Per-Event) campaigns allowed Brigit to target new users likely to become subscribers while providing strong performance and less risk over time. This allowed Brigit to continue to find new opportunities even during a darkening economic forecast. When many began preparing for the worst, Brigit was able to continue investing in user acquisition that provided strong ROI.

The Results

Since implementing AppDiscovery’s CPE campaign type, Brigit’s campaigns have scaled by 3.5X while cutting the cost for subscribers down by more than half.1

Results stats
By acquiring high-value users at significantly better rates, Brigit has been able to make their marketing dollars go farther. Their optimized campaign drove a 35% improvement in install rate, while their subscription rate increased by over 100%.4

In Summary

Decreased CPE allowing for greater marketing efficiency

In a crowded market and amid fear of an impending recession, Brigit was able to decrease their cost of acquiring subscribers by 60%.

Scaled subscribers with consistent spend

AppDiscovery’s intelligent CPE campaign provided a 350% jump in subscribers and over a 2X increase in subscription rate.

AppLovin has been a very strong UA partner for us with consistent measurable business results.

Our partnership with AppLovin has allowed us to scale our campaigns and acquire quality users, with increasing price efficiency. We’re grateful for the team’s end-to-end support which has allowed us to save time and achieve new levels of performance and profitability.

Jason Park
Sr. User Acquisition Manager

1AppLovin Platform: AppLovin Platform: AppLovin, March to August, 2022
2AppLovin Platform: AppLovin Platform: AppLovin, March to August, 2022
3AppLovin Platform: AppLovin, March to July, 2022
4AppLovin Platform: AppLovin, March to August, 2022

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