MAX by AppLovin
Success Story

Azur Games increased revenue by 160% QoQ

AppLovin propelled Stack Ball to #1 in the Android charts

BACKGROUND

Azur Games is an international mobile game developer and publisher that focuses on creating diverse and exciting in-game worlds.

LOCATION

Nicosia, Cyprus

COMPANY SIZE

200+ employees

FOUNDED

2017

THE CHALLENGE

Azur wanted to increase the revenue of their games and to do so needed a more sophisticated monetization and user acquisition strategy.

After adopting an ad-driven business model, Azur knew that they had to adapt fast in a quickly-evolving mobile gaming industry in order to stay ahead of the competition and reach the top of the charts.

Game stat

THE SOLUTION

AppLovin helped Azur by integrating MAX In-App Bidding to optimize their monetization setup.

Azur worked with AppLovin to build a competitive monetization strategy and leverage in-app bidding across all their apps. This approach optimized their ad monetization setup and increased competition for their ad inventory. More frequent and higher bids increased CPMs, and ultimately yielded a substantial lift in revenue and LTVs.

The Results

Azur streamlined their setup, significantly increasing revenue and installs worldwide. Because they could more accurately attribute spend, they gained the confidence to spend more in the right places, helping them build sustainable success.

Results stats
After partnering with AppLovin, Azur saw revenue growth of 160% QoQ. With more than 83 million installs on Android in Q2 2019, Stack Ball was the most downloaded game worldwide that quarter. Their success with Stack Ball also expanded Azur’s presence in the hyper-casual market.

IN SUMMARY

Increased revenue

Azur and AppLovin worked together to create a competitive monetization strategy with MAX in-app bidding across their entire games portfolio. The increased competition from MAX yielded a substantial lift in LTV and revenue.

Increased ROAS

By streamlining their monetization setup, Azur can now more accurately attribute ad spend, allowing them to spend in the right places and obtain sustainable long-term growth.

Azur Games
Our partnership with AppLovin has always been focused on mutually beneficial, long-term growth and maximizing the potential of our games.

This win-win approach to business works very well with our team and allows us to focus on constantly improving our monetization strategies and to dig deeper with user-level ad revenue attribution, ensuring our games have the best possible chance to be a success.

Dmitry Yaminskiy
CEO

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