MAX

Why mobile banner ads persist in a video and playable world

Mobile gaming trends redefining the app industry in 2025

Getting Started with Hybrid Monetization

#SHIPPED 2024: Product Updates Driving Mobile App Growth

AppLovin’s 2025 Predictions for the Mobile App Industry

6 Steps to Boost App Ad Revenue This Holiday Season

What is Hybrid Monetization?

How Hybrid Monetization is Unlocking New Growth for Mobile Gaming

How to win with IAP return on ad spend campaigns

MAX Bidding: What the shift to in-app bidding means for monetization

Scaling Bidding with MAX: Technical Health

The Future of Bidding is Now

Grow Your Business with Our Resource Center

#SHIPPED: Product Updates Driving Mobile App Growth

Capturing the Upturn: Holiday Spend Driving Renewed Growth Across the Mobile Ecosystem 

Improve the Technical Health of Your App This Summer

AppLovin’s Idil Canal: How In-app Bidding Drives Monetization

MAX Pro-Tips: Increase Revenue From Your Apps

Maximize Revenue Through MAX’s Unified Auction – Google Bidding Now Available to All Publishers

3 More Mobile Monetization Strategy Success Stories

ARPDAU to UA: 360° of Mobile Business Growth

Best Practices to Combat Seasonal CPM Drop

MAX Power Forward 3: Improving Business Operations

Fight fraud and improve eCPMs: How to implement app-ads.txt for your app

MAX Power Forward 2: Ensuring Positive User Experiences

MAX Pro Tips 4: A/B Testing

MAX Power Forward: Driving Incremental Revenue

MAX Pro Tips 3: Bulk Editing Tools

MAX Pro Tips: Auto CPM

MAX Pro Tips 1: Brand Safety

How to Accelerate Growth Through A/B Testing

Gain Greater Control Over Ad Visibility with MAX Ad Review

Three Ways to Measure User-Level Ad Revenue with AppLovin MAX

The Best Software Features for App Monetization

5 Ways ALX In-App Inventory Delivers on Audience and Growth

AdWeek Nominated AppLovin for an Award, Here’s Why

MAX User Journey: Innovation in Stopping Bad Ads

MAX Academy Part 2: A/B Testing & Brand Safety

How 3 Popular Apps Accelerated UA Through AppLovin’s Solutions

Google to join the 20+ SDK bidders available through MAX – a major step forward for the mobile app ecosystem

MAX Academy Part 1: Ad Units, Networks, & Waterfalls

AppLovin’s Partner Directory Now Available

What is Supply Path Optimization? (Part 1)

App Monetization 101: How to Build a Sustainable Revenue Stream

App Developers – This is Your Secret Weapon for Massive Growth

How to Build Superior User Experience with MAX’s Ad Review

What is In-App Advertising?

Thank you, MoPub; Welcome MoPub publishers and DSPs

MAX Features Update — March 2022

Smillage’s Love Fantasy Captures Hearts, Installs, and Growth

MAX and MoPub Teams Combine Expertise for Superior MAX Experience and Results

How Developers are Benefiting from the Integrated MAX Platform

Quick Tips to Help You Maximize Your MAX Experience

MAX+MoPub Feature Integration Update — February Launches

Developers Moving to MAX: Growth Tools You Need to Know About

More MoPub Features Integrated into MAX via Major SDK 11.0 Release

Developers Moving to MAX: New Analytics Features You Need to Know About

New MAX Brand Safety Features to Protect Your Brand

Migrating to MAX: New Developer Tools Just Released

MAX + MoPub: New Demand Features You Need to Know About

Top Developers Are Moving to MAX: This Features Checklist Explains Why

MoPub Transition: Many New MAX Features Launch, More to Come

AppLovin’s David White Talks Game Marketing, Advertising, and Monetization at Hyper Games Conference #3

Why Mediation is Critical to the Growth of the Global App Economy

A Closer Look at How In-App Bidding Can Increase Monetization With AppLovin’s Idil Canal

MAX Adds 3 New Bidders to Increase Global Demand

Here’s How 3 Popular Apps Accelerated UA Using the AppLovin Growth Suite

3 Key Takeaways for How to Monetize Your Apps With a Hybrid Approach

WildCard Games leverage AppLovin’s holistic solutions to accelerate growth

What is eCPM for Mobile Ads?

Why You Need Marketing Automation to Grow Your Apps

Debunking iOS 14.5 Myths for Advertisers and Developers

Launch Your Apps Faster with MAX’s Automated Testing Suite

How Green Panda Games Perfects Growth Through Automation with AppLovin

Draw Coliseum’s Huge Revenue Increase With AppLovin’s Growth Suite

What is ARPDAU?

3 Solid A/B Tests to Boost Your Revenue

Mastering Steady Growth With Hamster Tycoon: How This Korean Indie Studio Did It

Are You Prepared for Apple’s iOS 14.5 Updates?

Breaking Down the Success of Wordscapes: How to Strengthen Longevity in Your Casual Game

What is a Waterfall? (And Why It’s Time to Say Goodbye Forever)

How In-App Bidding Helps Homa Games Grow UA and Ad Revenue for Hyper-Casual Games

How Super Free Games Broke into the Top-Grossing Games in 114 Countries

AppLovin’s Biggest Success Stories in 2020: Increasing Revenue, Growth, and Efficiency

A Must-Watch Video: How In-App-Bidding Helps You Ship Games Faster and Maximize Revenue

A Deep Dive Into Ad Monetization: 4 Things You Should Be Doing to Optimize Your Data

Eureka Studio’s Unconventional Journey to Reach No. 1, Plus Achieving a 30 Percent ARPDAU Lift With MAX

Ask the Dev Live: Fanatee on the Move From Ad Waterfalls to In-App Bidding

MAXing out ARPDAU: Customer Success Stories

Bringing Your Data Analysis Together with Cohort Reporting in MAX

Automate Your Monetization With MAX’s New Ad Unit Management API

Take Ad Revenue Attribution to the Next Level With MAX

MAXed Out Customer Success Stories

MAX In-App Bidding is the Future of Mobile Monetization

AppLovin acquires SDK management tool SafeDK

AppLovin acquires MAX to bring in-app bidding to its network