The Best Software Features to Monetize your Apps

by AppLovin on Feb 17, 2022

Even the most seasoned developers and studios need to work hard to keep up with the highly competitive and fast-paced mobile app industry. And keeping the revenue flowing can still be challenging despite the industry’s explosive growth in recent years.

Getting discovered amid more than 3.04 million apps in the Google Play Store and around 2.09 million apps in Apple’s App Store is already daunting. Add to that maximizing revenue, maintaining your app, and the never-ending quest of understanding their users’ LTV.

App monetization platforms are a comprehensive way for publishers to optimize their advertising and ultimately make more money. So what are some of the most important features in an app monetization platform that can help solve these challenges?

App monetization platforms to the rescue

Industry-leading solutions should help streamline tedious processes through automation and help you better understand your target audience — both key features to help you delight your users with the best app possible, grow your user base, and grow your profits. 

The best monetization software automates waterfalls and in-app bidding, and tests which types of ads and creatives perform best. It allows publishers to grow their apps and improve overall profits for their business.

The best features for understanding users

Regardless of whether you’re ready to switch to a new solution or just curious about the best features to drive positive results for your app, with a strong monetization solution, you can: 

  • Improve revenue streams with in-app ads
  • Measure user-level LTV
  • Target relevant users 
  • Create and manage ad units within your app
  • Integrate with third-party networks and exchanges
  • Automate processes such as managing ads and traffic measurement
  • Monitor conversion and audience demographics

The best features for monetization

A software solution can optimize time-consuming tasks and help drive efficiency. Here are important software features to consider for growing your apps. 

  • Provide deep, granular data: Full transparency into data helps you identify opportunities for growth; for example, the impact of a new feature on your LTV curve. 
  • Automate: Waterfalls can be time-consuming to set up. In-app bidding provides an automated alternative to manually-managed waterfalls.
  • Provide deep, user-level analytics: Understand user-level metrics; for example, engagement levels by users’ locations. 
  • Make integration easy: Is the process to integrate with third-party resources streamlined? For instance, can the software integrate with your app development software in just a few clicks?
  • Testing and analytics: Set up A/B tests quickly to gain insights and see granular reports to understand the value of each impression.
  • Protect the user experience: Certain software features can identify and block unwanted ads that disrupt your user experience.

Before you choose…

Before you choose a comprehensive monetization software solution, make sure your app is well-defined and have a clear vision of how you expect your app to be used, which strategies align with your team’s strengths, and your target audience’s behavior. 

Understanding these factors can help you figure out what features best align with your business and ultimately help you grow your apps. From there, you’ll be able to find an app monetization platform that can address your needs so you can achieve your revenue goals.

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