Monetization, Product News
MAX and MoPub Teams Combine Expertise for Superior MAX Experience and Results
Idil Canal
Feb 15, 2022
Feb 15, 2022
Monetization, Product News
Our acquisition of MoPub sparked the integration of powerful new features into MAX. Along with those enhancements, we’ve also significantly grown our team and expertise. We’re pleased to welcome new members from MoPub’s client services team who bring with them a deep knowledge of app monetization and programmatic advertising.
AppLovin was built on helping developers reach success through powerful technology solutions, and therefore working with and supporting them has always been a pillar of our business. As our business grows, we know we need to have the resources to maintain our customer-centric focus. Beyond their leadership in the monetization space, the MoPub team is known for building long-lasting partnerships centered around growth. Together, the combined MAX team maintains our developer-focused approach that prioritizes speed of delivery and dedication to delivering additional, powerful user acquisition and ad monetization tools for developers to scale their businesses.
The addition of these new team members has created a positive impact in three key ways:
Everyone in client services — whether they’re new to AppLovin or have been with us for years — approaches partnerships with a “value add” mentality. When developers grow, we grow, and we are available 24/7 to help support and accelerate that growth. We not only help with onboarding and technology, we partner with developers to help them grow their businesses by sharing best practices and practical advice. Our focus will always be on 360-degree growth, and because our solution yields them more revenue, developers can then invest more into their user acquisition and that mechanic is what can really allow businesses in this industry to take off.
Together, the dedicated team from MoPub and MAX is unified to support all developers as they integrate and optimize MAX for their businesses. We’re fortunate to have them on board and excited that all our partners will benefit from their care and expertise.
