TapNation’s 12% ARPDAU lift fuels their growth to the top of the charts1

Using our integrated platform, TapNation’s Ice Cream explodes to #1 in the Google Play Store in 33 countries.2



Marketing Objective

360 Approach User Acquisition Monetization

Ice Cream



TapNation is a tech-oriented French hyper-casual games publisher that helps developers create the next hit game.


Paris, France

Company Size




Ice Cream


The Challenge

TapNation needed a partner to maximize LTV and launch their games to the top of the charts, quickly, and profitably.

TapNation had a small team with only one person in charge of UA and monetization. After testing several monetization and user acquisition platforms, they tested AppLovin’s solutions to grow their business holistically.

The Solution

TapNation implement AppLovin’s monetization and user acquisition solutions.

TapNation instantly find success through MAX’s competitive auctions and continued incremental lifts with A/B tests to increase their ARPDAU. With their improved LTV, TapNation reinvest their earnings by spending on AppDiscovery to accelerate Ice Cream to the top of the global charts.

The Results

By integrating MAX and leveraging AppDiscovery, TapNation’s Ice Cream boosts its LTV and reaches #1 in the Google Play Store.2

Results stats
With AppLovin’s proactive guidance and holistic approach, TapNation build a competitive waterfall with the right buyers in its monetization stack, maximize revenue for each impression, and scale their user acquisition efforts to grow their business. AppLovin prove to be the partner that provide the competitive advantage TapNation need.

In Summary

Higher revenue

By enabling Facebook Audience Network, AppLovin, and other bidders through MAX, TapNation drive a 12% ARPDAU increase and a higher LTV for Ice Cream.1

Exponential growth

By spending with AppDiscovery, our automated marketing solution, installs drove by AppLovin grew by 5X within 48hrs and ultimately, TapNation’s Ice Cream hit #1 in 33 countries on the Google Play Store.2

Before moving to MAX, we tested other leading mediation solutions in the market, but none of them completely matched our expectations. AppLovin is now a trusted partner that helped us achieve almost 50M downloads within the first quarter.

Anouar Benattia
Head of Monetization and User Acquisition

1 AppLovin platform: December 20, 2019 - January 3, 2020
2 App Annie: January 17, - February 11, 2020
3 Sensor Tower: December 4, 2019 - December 31, 2020
4 AppLovin platform: September 7, 2020 - September 9, 2020
5 Sensor Tower: January 1, 2020 - March 31, 2020

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