The Challenge
Tastypill needed a partner to develop high-quality creatives to succeed in the competitive hyper-casual space and top the charts
In order to successfully scale new titles, Tastypill needed a variety of creatives, especially playable ads, to deduce which ones yielded the strongest conversions. Playable ad creation tends to be a time-consuming process and often requires a dedicated team of experts to execute thoughtfully and quickly. Tastypill, which is a smaller studio, turned to SparkLabs to get this done efficiently. The result? Multiple no. 1 hit games on the App Store.
Tastypill is a mobile game publisher with 500 million downloads.2 They work with world-class developers to bring exciting new games to market.
Location
Atlanta, Georgia
Company Size
15
Founded
2015
The Solution
Tastypill partners with SparkLabs to quickly build a variety of engaging playables and video ads
Tastypill’s partnership with SparkLabs is a data-driven approach to launching new games. Because SparkLabs build a variety of playable video ads quickly, Tastypill are able to test and understand which creatives perform best. This ensures they are prepared for new title launches, which saves them time and money by maximizing their ROI from top creatives. Ultimately, it means they are able to scale and reach no. 1 quickly.
The Results
By partnering with SparkLabs to test different creative video ads, Tastypill’s games see significant jumps after launch. Sling Drift and Bottle Flip 3D reach no. 1 on the App Store. Bottle Flip 3D experienced:
40%
decrease in CPI3
79%
increase in IPM3
In Summary
Creative Expertise
SparkLabs’ dedicated team of creative experts bring their marketing expertise to produce high performing video and playable creatives that help Tastypill launch several games that reach no. 1 in the App Store.
Increased Efficiencies
By working with SparkLabs, Tastypill are able to focus valuable in-house resources on improving game development and scaling their games effectively. High-quality creatives made by SparkLabs result in growth for their overall business.
1
Sensor Tower: May 26, 2019 – May 29, 2019
2App Annie: May 26, 2018 – May 25, 2019
3AppLovin platform: May 22, 2020 – June 6, 2020
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