Success Story
Tastypill’s Bottle Flip 3D climbs to No. 1 Spot With SparkLabs1
Tastypill partners with AppLovin’s SparkLabs to create high performing video and playable creatives, which catapults Bottle Flip 3D and Sling Drift to the no. 1 spot in the App Store.1
CATEGORY
Gaming
MARKETING OBJECTIVE
Creative Optimization
Bottle Flip 3D
Tastypill
BACKGROUND
Tastypill is a mobile game publisher with 500 million downloads.3 They work with world-class developers to bring exciting new games to market.
LOCATION
Atlanta, Georgia
COMPANY SIZE
15 employees
FOUNDED
2015
Bottle Flip 3D
Tastypill
THE CHALLENGE
Tastypill needed a partner to develop high-quality creatives to succeed in the competitive hyper-casual space and top the charts
In order to successfully scale new titles, Tastypill needed a variety of creatives, especially playable ads, to deduce which ones yielded the strongest conversions. Playable ad creation tends to be a time-consuming process and often requires a dedicated team of experts to execute thoughtfully and quickly. Tastypill, which is a smaller studio, turned to SparkLabs to get this done efficiently. The result? Multiple no. 1 hit games on the App Store.3
THE SOLUTION
Tastypill partners with SparkLabs to quickly build a variety of engaging playables and video ads
Tastypill’s partnership with SparkLabs is a data-driven approach to launching new games. Because SparkLabs build a variety of playable video ads quickly, Tastypill are able to test and understand which creatives perform best. This ensures they are prepared for new title launches, which saves them time and money by maximizing their ROI from top creatives. Ultimately, it means they are able to scale and reach no. 1 quickly.3
“SparkLabs make some good-looking creatives and really help us prepare for our soft launches.”
- Aaron Feliciano, CTO & Co-Founder of Tastypill
The Results
By partnering with SparkLabs to test different creative video ads, Tastypill’s games see significant jumps after launch. Sling Drift and Bottle Flip 3D reach no. 1 on the App Store.4 Bottle Flip 3D experienced:
“SparkLabs really help us with our marketability testing for new ideas, prototypes, and gauging marketability. During the soft launch process, SparkLabs are amazing at switching out creatives, testing new ones, and optimizing to find the best ones for our actual launch.”
Aaron Feliciano
CTO & Co-Founder of Tastypill
The Charts
IN SUMMARY
Creative Expertise
SparkLabs' dedicated team of creative experts bring their marketing expertise to produce high performing video and playable creatives that help Tastypill launch several games that reach no. 1 in the App Store.3
Increased Efficiencies
By working with SparkLabs, Tastypill are able to focus valuable in-house resources on improving game development and scaling their games effectively. High-quality creatives made by SparkLabs result in growth for their overall business.
We are really impressed by the creatives SparkLabs made for Sling Drift, which was our first number one game. We had a string of hits afterwards—SparkLabs definitely make some good-looking creatives for us!
Phillip Kung
CEO & Co-Founder
1 Sensor Tower: May 26, 2019 - May 29, 2019
2 AppLovin platform: May 22, 2020 - June 6, 2020
3 Sensor Tower: January 1, 2015 - November 11, 2020
4 App Annie: May 26, 2018 - May 25, 2019
5 Sensor Tower: May 26, 2019 - May 31, 2019
6 App Annie: May 26, 2019 - May 31, 2019
