Success Story
Tastypill’s Bottle Flip 3D climbed to No. 1 Spot With SparkLabs
Tastypill partnered with AppLovin’s SparkLabs to create high performing video and playable creatives, which catapulted Bottle Flip 3D and Sling Drift to the no. 1 spot in the App Store.
BACKGROUND
Tastypill is a mobile game publisher with 500 million downloads. They work with world-class developers to bring exciting new games to market.
LOCATION
Atlanta, Georgia
COMPANY SIZE
15 employees
FOUNDED
2015
THE CHALLENGE
Tastypill needed a partner to develop high-quality creatives to succeed in the competitive hyper-casual space and top the charts
In order to successfully scale new titles, Tastypill needed a variety of creatives, especially playable ads, to deduce which ones yielded the strongest conversions. Playable ad creation tends to be a time-consuming process and often requires a dedicated team of experts to execute thoughtfully and quickly. Tastypill, which is a smaller studio, turned to SparkLabs to get this done efficiently. The result? Multiple no. 1 hit games on the App Store.
THE SOLUTION
Tastypill partnered with SparkLabs to quickly build a variety of engaging playables and video ads
Tastypill’s partnership with SparkLabs was a data-driven approach to launching new games. Because SparkLabs built a variety of playable video ads quickly, Tastypill was able to test and understand which creatives performed best. This ensured they were prepared for new title launches, which saved them time and money by maximizing their ROI from top creatives. Ultimately, it meant they were able to scale and reach no. 1 quickly.
“SparkLabs made some good-looking creatives and really helped us prepare for our soft launches.”
- Aaron Feliciano, CTO & Co-Founder of Tastypill
The Results
By using SparkLabs to test different creative video ads, Tastypill’s games saw significant jumps after launching. Sling Drift and Bottle Flip 3D reached no. 1 on the App Store. Bottle Flip 3D experienced:
“SparkLabs really helped us with our marketability testing for new ideas, prototypes, and gauging marketability. During the soft launch process, SparkLabs was amazing at switching out creatives, testing new ones, and optimizing to find the best ones for our actual launch.”
Aaron Feliciano
CTO & Co-Founder of Tastypill
The Charts
IN SUMMARY
Creative Expertise
SparkLabs' dedicated team of creative experts brought their marketing expertise to produce high performing video and playable creatives that helped Tastypill launch several games that reached no. 1 in the App Store.
Increased Efficiencies
By working with SparkLabs, Tastypill was able to focus valuable in-house resources on improving game development and scaling their games effectively. High-quality creatives made by SparkLabs resulted in growth for their overall business.
We were really impressed by the creatives SparkLabs made for Sling Drift, which was our first number one game. We had a string of hits afterwards—SparkLabs definitely made some good-looking creatives for us!
Phillip Kung
CEO & Co-Founder
