The Challenge
Create engaging ads that would convert users and scale
Unico’s nimble team needed a partner to create engaging ads that would convert well and scale so they can focus on building and improving new games.
Unico is an international studio that makes casual, logic-based games.
Location
Palo Alto, California
Company Size
15
Founded
2018
The Solution
To achieve their goals, Unico turned to SparkLabs to optimize their growth strategy
AppLovin’s SparkLabs created a top-performing playable for Unico, which ultimately had a large, positive impact on their bottom line. With the partnership of SparkLabs, Unico received data-driven, timely support, and feedback on every step of their creative journey.
The Results
Quality playable ads developed by SparkLabs boosted Unico’s install rates and doubled their install volume.
35%
Install rates increased by2
200%+
Install volume increased by3
The SparkLabs team introduced Unico to user-level ad revenue attribution so their user acquisition teams were able to use data to optimize their campaigns at the source level.
In Summary
Revenue increase
With the expertise of SparkLabs, Unico was able to test and utilize new top-performing playables — doubling install volume and boosting install rates by 35%.
Time saved
Unico spends less time developing creatives and managing campaigns, which allows the team to focus on improving gameplay, retention, and life-time value.
Creative trends
Apply the top-performing trends and strategies to your ad creative strategy.
Shwo me how
1
AppLovin platform: February 1, 2020 – February 26, 2020
2AppLovin platform: February 1, 2020 – February 26, 2020
3AppLovin platform: February 1, 2020 – February 26, 2020
