Success Stories
Mode Mobile
Mode Mobile increased D90 ROAS by 83% and lowered their acquisition costs
Using AppDiscovery’s automated event-optimized campaigns, Mode Mobile found users likely to hit their target milestone event at the most optimal cost.
Category
Media
Marketing Objective
User Acquisition
Mode Mobile
Background
Mode Mobile’s rewards-based app, the Mode Earn App, provides millions of users with opportunities to earn money from daily activities like listening to music, playing games, reading the news, shopping, and completing surveys. The rewards engine that powers Mode Earn App also powers Mode Earn Phone, a smartphone that pays for itself with rewards-based activity. Mode Mobile has helped users earn and save over $100 Million dollars to date, empowering them to profit from what they do with their time and attention.
Location
Chicago, USA
Company Size
100
Founded
2017
Mode Mobile
The Challenge
Find budget-conscious consumers eager to earn rewards through everyday mobile activities
Mode Mobile has a loyal user base but wanted to grow this rewards-motivated audience at a reasonable cost. They needed to discover new networks with advanced targeting capabilities that would enable them to grow sustainably.
The Solution
Mode Mobile partnered with AppLovin to drive profitable user acquisition growth
Using AppDiscovery’s event optimized (CPE) campaigns, Mode Mobile was able to focus their marketing efforts on users that were predicted to reach their target milestone, which directionally indicates a healthy return on ad spend through high ad engagement. As time passed, AppDiscovery’s machine-learning technology drove optimizations that allowed Mode Mobile to acquire high-value users at better cost efficiency (CPE) so their marketing dollars would go further. The strong returns encouraged greater spending on the platform and allowed them to capitalize on the profitable growth.
AppLovin’s easy-to-use dashboard allowed the Mode Mobile team to visualize the health of their UA campaigns directly, discover valuable insights based on hourly trends, and apply those learnings to achieve higher performance across all network sources.
The Results
Mode Mobile found its niche consumers at the right price and profitably scaled spend by 3X.1
Within three months, AppDiscovery’s automated UA engine helped Mode Mobile increase their number of milestone events relative to ad spend, while decreasing CPE by 26% and eCPI by 18%. Over the course of a year, the platform drove a 74% increase in install rate.2
By optimizing marketing efforts to high-value users, Mode Mobile was able to nearly double its D90 ROAS. As a result, AppDiscovery became one of Mode Mobile’s top-performing UA channels.
In Summary
Automated campaign optimization took marketing dollars further
AppDiscovery’s CPE campaigns helped Mode Mobile reach, target, and acquire users that would fall in love with their app, with increasing price efficiency and effectiveness.
Profitable UA allowed for increased spend
By optimizing for a directional indicator of healthy ROAS, Mode Mobile could confidently increase spending, and AppLovin became one of their top-performing UA channels.
AppLovin’s powerful event optimization engine and reporting helped uncover new areas for growth.
“We love the flexibility of AppDiscovery’s CPE campaigns, which has helped us optimize UA for down-funnel success indicators, and the power of the event optimization engine. We’re pleased with the results we’ve achieved thus far.
AppLovin’s reporting has also been a standout. The hourly breakdown gives valuable insight that we’ve used to further optimize our UA campaigns.”
Steve Dunkley
Director of Mobile User Acquisition
1AppLovin Platform: August to October 2022
2AppLovin Platform: January to December 2022
2AppLovin Platform: January to December 2022
