Mode Mobile has a loyal user base but wanted to grow this rewards-motivated audience at a reasonable cost. They needed to discover new networks with advanced targeting capabilities that would enable them to grow sustainably and hit their goals. 

Mode Mobile recognized that employing a multi-campaign strategy could attract incremental and complementary users. However, they faced limitations in terms of the bandwidth and resources required to launch and manage new campaigns.

Mode Mobile’s rewards-based app, Mode Earn App, provides millions of users with opportunities to earn money from daily activities like listening to music, playing games, reading the news, shopping, and completing surveys. The rewards engine that powers Mode Earn App also powers the Mode Earn Phone, a smartphone that pays for itself with rewards-based activity. Mode Mobile has helped users earn and save over $100 million to date, empowering them to profit from what they do with their time and attention.

Location

Chicago, USA

Company Size

100

Founded

2017

Using AppDiscovery’s event-optimized (CPE) campaigns, Mode Mobile could focus their marketing efforts on users that were predicted to reach their target milestone, which directionally indicates a healthy return on ad spend through high ad engagement. 

Since their campaign first launched, AppDiscovery made advancements to its AI technology that significantly boosted Mode Mobile’s campaign performance by finding higher-value users at better cost efficiency (CPE) so their marketing dollars would go further. 

At the same time, these advancements reduced the amount of time and data required to train the AI models. This allowed Mode Mobile to launch another CPE campaign for a much lower-funnel event and reach goals in just a few days. The newer campaign targeted their Core Redeemer event – or users that will unlock 3,000 reward points, receive a gift card, and then use it in the app.

Within a month of AppDiscovery integrating its AI advancements, Mode Mobile was able to nearly double its D90 ROAS while decreasing CPE by 27% and eCPI by 29%. As a result, AppDiscovery became one of Mode Mobile’s top-performing UA channels.