Gaming, Industry News & Events

Mobile Gaming Leads the Charge in Mobile App Usage 2019-2020

Avatar photo
AppLovin
Nov 1, 2021

Mobile gaming continues to drive the mobile app market in a pandemic-fueled charge, according to Digiday, with mobile app purchases up by 15% year-over-year on iOS and 25% on Google Play between Q2 2019 and 2020. And globally, mobile app usage increased 40% for that same period, according to App Annie.

Key lessons from gaming

  • Creating communities less reliant on social media. App developers are trying to build communities for non-gaming apps instead of just riding on social media. This is something game makers have done for years, where matches, match-making, and player communities form their own distinct player bases and social groups outside of social media sites like Facebook. 
  • Partnering with more large brands. In addition, mobile developers for non-gaming apps are partnering with more large brands to help build communities. Historically, gaming brands have typically partnered with an average of 6-9 partners, whereas non-gaming apps have partnered with an average of 4.
  • A/B testing. Game developers love A/B testing. It is fundamental to developing and refining the game itself and aspects of user acquisition and monetization. 
  • Gamifying ads. Gamification and interactivity are increasing for in-app advertisements. 

Another interesting takeaway is that non-gaming companies are hiring more developers, marketers, and executives with a background in the gaming space. 

Read the full Digiday article here.

Share this:

Top Picks

Browse by business objective

Increase ARPDAU

Optimize your ad monetization strategy and drive more revenue

Acquire Users

Hit your performance goals and improve scalability of campaigns

360 Growth

Improve monetization and UA to create 360º growth for your apps

Ad Creatives

Produce engaging, high-impact ad creatives that drive results

Premium Supply

Reach audiences at scale with direct access to premium in-app supply

Protect Users

Protect brand and user experience with high-quality, verified inventory

Activate CTV

Extend the impact of your mobile performance campaigns to CTV

Resources Company