Mobile Gaming Leads the Charge in Mobile App Usage 2019-2020
Mobile gaming continues to drive the mobile app market in a pandemic-fueled charge, according to Digiday, with mobile app purchases up by 15% year-over-year on iOS and 25% on Google Play between Q2 2019 and 2020. And globally, mobile app usage increased 40% for that same period, according to App Annie.
Key lessons from gaming
- Creating communities less reliant on social media. App developers are trying to build communities for non-gaming apps instead of just riding on social media. This is something game makers have done for years, where matches, match-making, and player communities form their own distinct player bases and social groups outside of social media sites like Facebook.
- Partnering with more large brands. In addition, mobile developers for non-gaming apps are partnering with more large brands to help build communities. Historically, gaming brands have typically partnered with an average of 6-9 partners, whereas non-gaming apps have partnered with an average of 4.
- A/B testing. Game developers love A/B testing. It is fundamental to developing and refining the game itself and aspects of user acquisition and monetization.
- Gamifying ads. Gamification and interactivity are increasing for in-app advertisements.
Another interesting takeaway is that non-gaming companies are hiring more developers, marketers, and executives with a background in the gaming space.