Topic Category: Performance Marketing

AppLovin case study - SmartNews

SmartNews shares their experience using AppDiscovery to advertise on CTV

by Maksym Zerkakh on Sep 21, 2023

5 Reasons Why You Should Be Testing CTV

by AppLovin on Sep 13, 2023

AppDiscovery AI Advancements

AppDiscovery’s AI Advancements

by Maksym Zerkakh on Aug 7, 2023

Elevate Your App Marketing with AppLovin’s Performance-Based CTV Advertising

by AppLovin on May 3, 2023

Paid User Acquisition: An Overview for Mobile Marketers

by AppLovin on Apr 21, 2023

How to Run Effective Performance Marketing Campaigns

by AppLovin on Apr 12, 2023

organic user acquisition

How to Boost Growth Through Organic User Acquisition

by Maksym Zerkakh on Mar 16, 2023

ARPDAU

ARPDAU to UA: 360° of Mobile Business Growth

by Maksym Zerkakh on Mar 2, 2023

User Acquisition Marketing: 7 Do’s and Don’ts for Testing New Networks

by AppLovin on Feb 14, 2023

Reduce App User Churn

How to Reduce User Churn and Keep Users Longer

by AppLovin on Feb 2, 2023

Must-Know Marketing KPIs for Measuring Your Mobile App’s Performance

by AppLovin on Nov 15, 2022

User Acquisition Strategy for Small Teams

by AppLovin on Oct 4, 2022