Topic Category: Performance Marketing

Scaling your app business beyond social

Scaling Your App Business Beyond Social Marketing

by AppLovin on Sep 22, 2022

How 3 Popular Apps Accelerated UA Through AppLovin’s Solutions

by Maksym Zerkakh on Aug 2, 2022

Best Practices for Mobile User Acquisition

by AppLovin on Jul 12, 2022

How to Write an Effective App Store Description

by AppLovin on Jun 21, 2022

AppDiscovery Introduces Total ROAS Campaigns

by AppLovin on Jun 14, 2022

What is In-App Advertising?

by AppLovin on May 5, 2022

Smillage’s Love Fantasy Captures Hearts, Installs, and Growth

by AppLovin on Mar 22, 2022

Reduce App User Churn

5 Ways to Reduce Your App Churn Rate and Keep Users Longer

by Aimee Kessler-Evans on Oct 21, 2021

AppDiscovery Part 1: Strategies for Scaling Ad ROAS Campaigns

by Maksym Zerkakh on Oct 7, 2021

Common Myths About Mobile Ads Debunked

by Maksym Zerkakh on Feb 18, 2021

Storytelling in video ads: 3 steps to engage potential users

by Maksym Zerkakh on Feb 15, 2017

6 things you need to measure to get your LTV calculation right

by Maksym Zerkakh on Dec 7, 2016