Guides

Mobile App Monetization

Guide

Mobile Playable Ads: Every Single Thing You Need to Know

Guide

Building a Solid User Acquisition Strategy

Guide

Mobile Ad Networks

Guide

Reports

Mobile app trends: 2025 edition

Report

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Mobile app trends: 2024 edition

Report

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Consumer Mobile Trends 2024

Report

How to Turn CTV into a Performance Marketing Channel for Growth

Report

Performance-Driven Ad Trends 2024

Report

Performance-Driven Mobile Ad Trends 2023

Report

Browse by business objective

Increase ARPDAU

Optimize your ad monetization strategy and drive more revenue

Acquire Users

Hit your performance goals and improve scalability of campaigns

360 Growth

Improve monetization and UA to create 360º growth for your apps

Ad Creatives

Produce engaging, high-impact ad creatives that drive results

Premium Supply

Reach audiences at scale with direct access to premium in-app supply

Protect Users

Protect brand and user experience with high-quality, verified inventory

Activate CTV

Extend the impact of your mobile performance campaigns to CTV