MadBox reaches #1 in App Store Games across 14 countries1
A refined monetization strategy and high impact creatives developed by AppLovin’s SparkLabs allowed Stickman Hook to rocket to the top of the charts.
Category
Gaming
Marketing Objective
360 Approach User Acquisition Monetization Creative Optimization
Stickman Hook
MadBox
Background
MadBox is an independent game development studio creating casual games for browser, social networks, and mobile platforms.
Location
Paris, France
Company Size
10-30 employees
Founded
2018
Stickman Hook
MadBox
The Challenge
MadBox entered the highly competitive casual games market with a strong games portfolio and was eager to rise in the charts as well as finance its growth.
The Solution
AppLovin worked closely with the MadBox team to scale its games portfolio.
We helped the team build a growth strategy across the board. Through retention testing, Stickman Hook was immediately identified as a big hit, and a program was built out that led to international growth. The game reached Top 10 in 59 countries, Top 5 in 42 countries, and #1 in 14 countries in the App Store Top Games charts.1
MadBox also needed to monetize its games in order to fuel user acquisition. AppLovin developed a strategy for monetization that included optimizing its waterfall setup and utilized its creative team to test a variety of playable and video creatives to boost installs. Plus, the MadBox team joined AppLovin onsite for launch.
The Results
AppLovin worked closely with MadBox on a growth strategy across its games portfolio, allowing them to significantly increase UA spend.
The SparkLabs team worked with MadBox on a variety of playable and video creatives to boost installs, driving Stickman Hook to #1 across 14 countries.1
In Summary
Increased monetization
The monetization strategies AppLovin created for MadBox allowed the studio to effectively grow its games with increased UA spend.
Increased installs
The high-quality video and playable ads created by SparkLabs allowed MadBox to rocket Stickman Hook to the top of the charts in more than 50 countries.1
Stickman Hook took off thanks to AppLovin, especially as we prepared for launch. Their expertise enabled the growth that propelled us to the top of the App Store in more than 50 countries in just a few days!
Maxime Demeure
Co-founder & COO
1 App Annie: November 1, 2018 - November 25, 2018
2 AppLovin platform: October 1, 2018 - November 30, 2018
2 AppLovin platform: October 1, 2018 - November 30, 2018
