Industry News & Events

Catch AppLovin at PGC Digital #8 – Plus a Chance to Go for Free!

Yubin Liu
Sep 16, 2021

PGC Digital #8 Helsinki: Learn Demographic UA targeting, Hyper-Casual Game Publishing, and the Power of Modularity & Storytelling for LiveOps from AppLovin Speakers

We’re getting ready for the next Pocket Gamer Connects Digital #8 Helsinki, which will take place from September 27 to October 1. Our experts will speak on two panels and host a solo talk to discuss some of the industry’s most pressing topics. In addition to these sessions,  we’re giving away FREE tickets valued at a few hundred pounds each! (Details later in this article.) Here’s a quick rundown of what’s happening at the event: 

Panel: UA and Retention: How to Pick the Ideal Tactic for Your Target Demographic

Track: Growth

Time: Mon, Sept 27, 11.50 a.m. BST

AppLovin Speaker: Tony Deane, Manager, Business Development at AppLovin

About this session: Finding new users to download your app is an essential part of growing your business. Through an ad network, marketers can quickly reach different groups of users via very specific demographic targeting. In this panel, experts will dive into how to optimize your target demographic and make better data-driven decisions. 

About the speaker: Tony Deane is a Manager on the Business Development team and helps expand AppLovin’s business through strategic partnerships, analysis, and marketing. Prior to this role, Tony was Senior Analyst, Monetization and Growth at AppLovin, where he oversaw the technical success of our publishers and developers.

Panel: The Challenges of Being Innovative and Unique in the Hyper-Casual Market

Track: Hyper-casual & Social Games 

Time: Wed, Sept. 29, 10 a.m. BST

Lion Studios Speaker: Tamara Feiman, Director, Business Development, Lion Studios

About this session: The hyper-casual genre continued its popularity in 2020 with tremendous growth in both installs and revenue. This game genre’s characteristics are built in such a way that it can easily adapt to changes and evolve. In this panel, industry leaders discuss the essential elements of keeping your game enticing, current, and competitive. You’ll learn the secrets to being both innovative and unique in the market so you can ride the trend waves. 

About the speaker: Tamara Feiman is the Director of Business Development at Lion Studios. She works with mobile game developers globally to help them design, develop, and distribute chart-topping games. Prior to Lion Studios, she worked as Business Development and Publishing Lead at Gismart, as well as Global Business Development Manager at Wargaming. 

Solo session: Theming for Live-Ops Events: The Power of Modularity & Storytelling

Track: LiveOps Landscape 

Time: Thur. Sept. 30, 4.30 p.m. BST

Speaker: Jason Leary, Product Owner of Wordscapes Search at PeopleFun

About this session: In this presentation, Jason Leary explores the importance of technical modularity and engaging theming for live-ops events. He’ll share insights and best practices for getting the most out of your themed content in order to create a fun and successful experience for your players.

About the speaker: Jason is the Lead Designer and Product Owner of Wordscapes Search for PeopleFun. He’s also won two screenwriting awards, published two novels, and co-written screenplays for two films that have been screened at several film festivals. Jason attended Southern Methodist University’s Guildhall, where he earned a master’s degree in Level Design.

Don’t miss the chance to meet our industry thought leaders and ask your questions live at the upcoming PGC Digital #8 Helsinki. Click the link HERE to register today! 

How to win 2 FREE tickets for PGC Digital #8 Helsinki? 

At AppLovin, we consistently aim to optimize our products and event content to truly benefit our partners. We want your feedback! Please fill out this short survey for the chance to win free tickets for PGC Digital #8. Let us know what questions you have for our experts or what you’d like to learn at our future events. We’re listening and we’ll try our best to incorporate your ideas.

Even if you don’t win the free tickets (but we hope you do!), you don’t want to miss this show. Registration is still open, and it’s going to be an amazing event. Sign up for PG Connects Digital #8  now.

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