Success Story

Picsart found substantial scale and reach with AppLovin

Picsart, one of the world’s largest creative platforms, partnered with AppLovin to expand their acquisition efforts. AppLovin helped increase US iOS mobile ad network installs by 39%1, while improving conversion rates and CPE.

CATEGORY

Media

MARKETING OBJECTIVE

User Acquisition

Picsart

BACKGROUND

Picsart is best known for their popular online photo and video editing suite with an active community of creators sharing their work. Available in over 30 languages, Picsart has 150 million monthly active creators in 180 countries and more than 1 billion app downloads to date.

LOCATION

Miami, FL (HQ)

COMPANY SIZE

1000+

FOUNDED

2011

Picsart

THE CHALLENGE

Boost growth and expand the Picsart ecosystem of creators

An already hugely popular creative platform, Picsart wanted to reach new audiences and expand into untapped markets. In addition, Picsart faced new acquisition challenges from the introduction of iOS 14. To meet these challenges, they needed to discover new networks and high-quality traffic by partnering with a powerful, cost-effective solution that could help grow their photo and video editing platform even more.

THE SOLUTION

Picsart partnered with AppLovin to grow their acquisition mix

They leveraged AppDiscovery’s automated, machine learning-driven CPE campaigns to test new strategies that were optimized for their most valuable down-funnel conversion event: free trials. And within three months, Picsart was able to reach new users, grow installs, improve conversion rates, and drive down the CPE on the AppLovin network - leading to higher overall performance across all mobile ad network sources.

The Results

AppDiscovery drove significant performance gains in growth and conversions

Results stats
Picsart found new users and increased performance on the AppLovin network. In addition to driving installs and increasing conversion rates, Picsart maintained a top 5 position2 in the highly competitive Photo and Video category for U.S. iOS.

AppLovin became one of Picsart’s top performing networks in terms of CPE and conversion rates.

IN SUMMARY

Increased growth through advanced automation

AppDiscovery’s event-optimized campaigns enabled Picsart to rapidly reach, target, and acquire new users.

Increased conversion rates

Increased conversion rates while reducing overall CPE to establish a firm foundation for continued, long-term future growth.

picsart
We’re thrilled with AppLovin’s performance.

AppLovin has become a valuable acquisition partner for us and we are currently moving to their mediation solution, MAX, to become a full network partner.

Lin Yuan
Sr. Director, Growth Marketing
Picsart

1Source: AppsFlyer Platform 01st November 2021 - 31st January 2022
2Source: Sensortower 01st November 2021 - 31st January 2022

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