Avatar photo

Lewis Leong

Lewis Leong is Senior Project Manager at AppLovin

Posts by Lewis

What Apple Arcade means for mobile game developers

Blog

What Apple Arcade means for mobile game developers

April 26, 2019
Why house design games have taken mobile gaming by storm

Blog

Why house design games have taken mobile gaming by storm

March 19, 2019
What the biggest trends from MWC 2019 tell us about our mobile future

Blog

What the biggest trends from MWC 2019 tell us about our mobile future

March 6, 2019
Harry Potter vs Pokémon: The battle of Niantic’s location-based games

Blog

Harry Potter vs Pokémon: The battle of Niantic’s location-based games

March 1, 2019
Ask the Developer: How TapBlaze found success with a quirky pizza simulation game

Blog

Ask the Developer: How TapBlaze found success with a quirky pizza simulation game

February 13, 2019
The Future of Mobile Gaming: The push for fully immersive gaming will be led by AR and VR (Part 3)

Blog

The Future of Mobile Gaming: The push for fully immersive gaming will be led by AR and VR (Part 3)

February 7, 2019
The 5 biggest mobile gaming trends from App Annie’s The State of Mobile 2019 report

Blog

The 5 biggest mobile gaming trends from App Annie’s The State of Mobile 2019 report

January 24, 2019
Mobile Game Insiders Predict the Biggest Trends of 2019

Blog

Mobile Game Insiders Predict the Biggest Trends of 2019

December 19, 2018
AppLovin Cares: A year of giving back to our communities

Blog

AppLovin Cares: A year of giving back to our communities

December 14, 2018
The Future of Mobile Gaming: How 5G and changes in infrastructure will impact the industry (Part 2)

Blog

The Future of Mobile Gaming: How 5G and changes in infrastructure will impact the industry (Part 2)

December 5, 2018
Ask the Developer: How PocApp Studios evolved from a university project to a viable business

Blog

Ask the Developer: How PocApp Studios evolved from a university project to a viable business

November 1, 2018
Ask the Developer: How Dumpling Design embraced mobile AR games with Smash Tanks

Blog

Ask the Developer: How Dumpling Design embraced mobile AR games with Smash Tanks

October 5, 2018
Building lasting systems and companies: An evening with AppLovin and Girl Geek X

Blog

Building lasting systems and companies: An evening with AppLovin and Girl Geek X

September 26, 2018
Amplify Berlin: Best practices for testing, UA, and making creatives (Part 2)

Blog

Amplify Berlin: Best practices for testing, UA, and making creatives (Part 2)

September 19, 2018
Ask the Developer: Lionbird Games on indie devs going global

Blog

Ask the Developer: Lionbird Games on indie devs going global

August 31, 2018
Google Duplex: Technical limitations, ethical implications, and market ramifications

Blog

Google Duplex: Technical limitations, ethical implications, and market ramifications

August 29, 2018
AppLovin Cares: Helping Sydney Paige provide school supplies to children in need

Blog

AppLovin Cares: Helping Sydney Paige provide school supplies to children in need

August 24, 2018
The use of minimalism in hyper-casual game design

Blog

The use of minimalism in hyper-casual game design

August 8, 2018
Appy Birthday: Everything you need to know about 10th anniversary of the App Store

Blog

Appy Birthday: Everything you need to know about 10th anniversary of the App Store

July 27, 2018
10 Years Later: How the App Store shaped our world

Blog

10 Years Later: How the App Store shaped our world

July 18, 2018
10 years of games in the App Store: From frustrated fowl to crumpled confections [Infographic]

Blog

10 years of games in the App Store: From frustrated fowl to crumpled confections [Infographic]

July 10, 2018
Ask the Developer: East Side Games on making counterculture games and licensing an IP

Blog

Ask the Developer: East Side Games on making counterculture games and licensing an IP

June 27, 2018
How 5G Will Reshape the Mobile Industry and Beyond

Blog

How 5G Will Reshape the Mobile Industry and Beyond

June 6, 2018
Zynga’s acquisition of Gram Games proves hyper-casual gaming is a force to be reckoned with

Blog

Zynga’s acquisition of Gram Games proves hyper-casual gaming is a force to be reckoned with

May 31, 2018
Ask the Developer: How Tapps Games built its portfolio of over 250 games

Blog

Ask the Developer: How Tapps Games built its portfolio of over 250 games

May 30, 2018
AppLovin presents: Ask the Developer

Blog

AppLovin presents: Ask the Developer

May 11, 2018
AppLovin CEO Adam Foroughi talks about entrepreneurship and the future of mobile at 3Q Digital Summit

Blog

AppLovin CEO Adam Foroughi talks about entrepreneurship and the future of mobile at 3Q Digital Summit

May 9, 2018
Sephora’s Omni-Channel Marketing Strategy Shows Why Having a Mobile App isn’t Enough

Blog

Sephora’s Omni-Channel Marketing Strategy Shows Why Having a Mobile App isn’t Enough

April 11, 2018
Top 5 mobile gaming trends from GDC 2018

Blog

Top 5 mobile gaming trends from GDC 2018

March 27, 2018
GDC 2018: How indie game developers can grow their studios

Blog

GDC 2018: How indie game developers can grow their studios

March 23, 2018
Ask the Developer: How SmartNews used smart UA to scale its app in a crowded market

Blog

Ask the Developer: How SmartNews used smart UA to scale its app in a crowded market

February 23, 2018
Voice is ascendant, but mobile is more important than ever

Blog

Voice is ascendant, but mobile is more important than ever

January 26, 2018
Hyper-Casual Games Will Lead a Shakeup in the Top App Charts in 2018

Blog

Hyper-Casual Games Will Lead a Shakeup in the Top App Charts in 2018

January 5, 2018
Giving back to the Bay Area with the Red Cross

Blog

Giving back to the Bay Area with the Red Cross

December 22, 2017
Opinion: Super Mario Run’s Failure Proves Free-to-Play is Still King

Blog

Opinion: Super Mario Run’s Failure Proves Free-to-Play is Still King

November 3, 2017
Adopting a people-centric view will lead to marketing success at home and abroad (Advertising Week panel recap)

Blog

Adopting a people-centric view will lead to marketing success at home and abroad (Advertising Week panel recap)

October 6, 2017
Ask the Developer: Fluffy Fairy Games on the importance of community

Blog

Ask the Developer: Fluffy Fairy Games on the importance of community

October 3, 2017
For marketers, video still dominates but requires new strategies to be successful (Advertising Week panel recap)

Blog

For marketers, video still dominates but requires new strategies to be successful (Advertising Week panel recap)

September 29, 2017
Ask the Developer: UA strategies for the Chinese market

Blog

Ask the Developer: UA strategies for the Chinese market

August 23, 2017
Korea Sees Significant Growth with Rewarded Video

Blog

Korea Sees Significant Growth with Rewarded Video

July 6, 2017
ASO: A primer for app marketers

Blog

ASO: A primer for app marketers

June 21, 2017
Resources Company