Prohibited Content: Illegal, Illicit, Dangerous, or Unsafe Products, Activities, or Services

← Policies for Demand Partners

Prohibited Content Category:

Illegal, illicit, dangerous, or unsafe products, activities, or services.  

Additional Guidelines: 

Ads cannot include:

  • Illegal or Illicit Products or Services: Content that features illegal or illicit products, activities, or services under applicable laws.  Examples include ads for products banned or outlawed under applicable laws or reported by a governmental authority, court order, non-governmental or self-regulatory organization, or member of the public as violating local law or industry standards.
  • Dangerous or Unsafe Products or Services: Content that features products or services that have been the subject of a consumer advisory (e.g., an FDA advisory or something similar), product recalls, regulatory investigations, or litigation, or which otherwise pose significant safety concerns or a demonstrated risk of bodily harm.  Examples include ads for products recalled due to their links to infant deaths, ads for kratom-based products, ads for ephedra-based products, and ads for anabolic steroids or steroid-like products.
  • Human Exploitation: Content that facilitates or coordinates the exploitation of humans, including human trafficking, or anything similar.