← Policies for Demand Partners
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Prohibited Content Category:
Illegal drugs, drug paraphernalia, or substance abuse.
Additional Guidelines:
Ads cannot include:
- Prohibited Drugs and Paraphernalia: Content that depicts, promotes, or instructs on the use, creation, or acquisition of illegal or misused drugs, including any items designed to aid, facilitate, or conceal illegal drug use, or the use or distribution of prescription drugs without a prescription. Examples include marijuana, pipes, bongs, etc.
- Substance Abuse: Content that glamorizes, glorifies, or encourages substance abuse or addiction. Examples include ads that tout the purported benefits of “getting high” or imply that illegal drugs make a person more social, “fun,” or happier.
- Imagery or Slang Associated with Prohibited Drugs, Paraphernalia, or Substance Abuse: Content that depicts illegal or misused drugs or uses terms typically associated with them, including terms like “420,” “kush,” “reefer,” “green,” “Mary Jane,” “herb,” “pot,” “chronic,” “hash,” “shrooms,” or any other slang terms typically associated with illegal or misused drugs.
Ads can include:
- CBD/Hemp Products, consistent with the Additional Guidelines Specific to CBD/Hemp Products.
- Legal functional mushroom products for general wellness (e.g., products that include reishi, cordyceps, shitake, turkey tail, and lion’s mane), consistent with the Additional Guidelines Specific to Health, Wellness, and Pharmaceutical Products.