AppLovin Software Development Kit — End User License Agreement
This End User License Agreement (the “Agreement”) is a legal agreement between you (either an individual or an entity) and AppLovin Corporation (“AppLovin”) regarding the use of AppLovin’s software development kit entitled AppLovin SDK, which may include user documentation provided in “online” or electronic form, object code, interface declarations, assemblies, and sample source code (the “Software”). By filling in the user information and clicking the button marked “Agree”, you agree to be bound by the terms of this Agreement. IF YOU DO NOT AGREE TO ALL OF THE TERMS OF THIS AGREEMENT, DO NOT SELECT THE “AGREE” BOX. YOU WILL NOT BE PROVIDED THE SOFTWARE UNLESS AND UNTIL YOU HAVE AGREED TO BE BOUND BY THESE TERMS.
Grant of License. AppLovin grants to you:
(a) A nonexclusive, nontransferable, worldwide, royalty-free right and license to use, copy and distribute the Software in conjunction with the distribution of your own mobile applications (the “Mobile Properties”) and
(b) A nonexclusive, nontransferable, worldwide, royalty-free right and license to use the relevant and necessary components of the Software solely to incorporate the Software into the Mobile Properties.
Proprietary Rights.
AppLovin and its licensors own, and shall retain ownership of, all right, title, and interest to the Software, including, without limitation, all copyrights and other intellectual property rights therein. Without limiting the foregoing, the Software is protected by United States copyright laws and international treaty provisions. Therefore, you may not use, copy, or distribute the Software without authorization.
Restrictions.
You may not (1) modify, create derivative works of, reverse engineer, reverse compile, or disassemble the Software, except that you may modify and create derivative works based upon the sample source code included within the Software (the “Sample Code”) and distribute the modified Sample Code in connection with the Mobile Properties ; (2) distribute, sell, lease, rent, lend, or sublicense any part of the Software to any third party except as expressly provided herein and as necessary to distribute the Mobile Properties; (3) use the Software to develop software to upload or otherwise transmit any material containing software viruses or other computer code, files or programs designed to interrupt, destroy, or limit the functionality of any software or hardware.
You may not represent that the Mobile Properties are certified or otherwise endorsed by AppLovin. You may not use the AppLovin name or any other trademarks or service marks of AppLovin in connection with the Mobile Properties.
You will not receive any support or subscription services for the Software or any services from AppLovin in connection with the Software, except as expressly provided in this Agreement.
Data.
The Software is designed to, based on permission to be secured by you, obtain and transmit to AppLovin data from end users using the Mobile Properties to facilitate the serving of ads to such end users. Such data is explained in the AppLovin’s privacy policy. Without prejudice to Section 16 of the AppLovin Terms of Use to which you are also a party, you represent and warrant that in each instance you have been given the right by your end users to collect and transmit such data to AppLovin and that you have and will abide by a privacy policy that (1) discloses that third parties may be using cookies, web beacons, and other technologies to collect information in connection with ad serving through the Software for the third parties’ own commercial purposes and (2) permits your end users to opt-out of tailored ad content.
Confidentiality.
You agree to maintain the confidentiality of any proprietary information received by you during, or prior to entering into, this Agreement, including, without limitation, the Software and information that you should know is confidential or proprietary based on the nature of the information or the circumstances surrounding the disclosure, including, without limitation, non-public technical and business information (“Confidential Information”), for a period of five (5) years after the termination of this Agreement. This section shall not apply to any publicly available or independently developed information. You agree not to use said Confidential Information for any purpose except as necessary to fulfill your obligations and exercise your rights under this Agreement.
You shall protect the secrecy of and avoid disclosure and unauthorized use of the AppLovin’s Confidential Information to the same degree that you take to protect your own confidential information and in no event less than reasonable care.
Indemnification.
You agree to defend, indemnify and hold harmless AppLovin, and any of its directors, officers, employees, affiliates or agents, from and against any and all claims, losses, damages, liabilities and other expenses (including attorneys’ fees), arising from your use, modification and distribution of the Software or breach of this Agreement.
Term and Termination.
This Agreement shall continue as long as you are in compliance with the terms specified herein or until otherwise terminated. You and or AppLovin may terminate this Agreement for any reason at any time. You agree, upon termination, to destroy all copies of the Software within your possession or control. The Confidentiality, Indemnification, No Warranties, Limitation of Liability, and General sections set out in this Agreement shall survive any termination of this Agreement.
NO WARRANTIES.
YOU ASSUME THE ENTIRE COST OF ANY DAMAGE RESULTING FROM THE INFORMATION CONTAINED IN OR COMPILED BY THE SOFTWARE. YOU ASSUME ALL RESPONSIBILITIES FOR SELECTION OF THE SOFTWARE TO ACHIEVE YOUR INTENDED RESULTS, AND FOR THE INSTALLATION OF, USE OF, AND RESULTS OBTAINED FROM THE SOFTWARE. THE SOFTWARE IS PROVIDED ‘AS IS’ WITHOUT WARRANTIES OF ANY KIND. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, APPLOVIN DISCLAIMS ALL WARRANTIES, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NONINFRINGEMENT WITH RESPECT TO THE SOFTWARE. SOME STATES DO NOT ALLOW LIMITATIONS ON IMPLIED WARRANTIES, SO THE ABOVE LIMITATION MAY NOT APPLY TO YOU.
LIMITATION OF LIABILITY.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, APPLOVIN AND ITS SUPPLIERS WILL NOT BE LIABLE FOR ANY DAMAGES WHATSOEVER (INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS OF BUSINESS PROFITS, BUSINESS INTERRUPTION, LOSS OF BUSINESS INFORMATION, OR OTHER PECUNIARY LOSS) ARISING OUT OF THE USE OR INABILITY TO USE THE SOFTWARE, EVEN IF APPLOVIN OR SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. IN NO EVENT WILL APPLOVIN’S TOTAL LIABILITY TO YOU FOR ALL DAMAGES IN ANY ONE OR MORE CAUSE OF ACTION EXCEED $50. THIS LIMITATION WILL APPLY REGARDLESS OF THE FAILURE OF ANY ESSENTIAL REMEDY. BECAUSE SOME STATES DO NOT ALLOW THE EXCLUSION OR LIMITATION OF LIABILITY FOR CONSEQUENTIAL OR INCIDENTAL DAMAGES, THE ABOVE LIMITATION MAY NOT APPLY TO YOU.
U.S. Government-Restricted Rights.
The Software and accompanying documentation are deemed to be “commercial computer software” and “commercial computer Software documentation,” respectively, pursuant to DFAR Section 227.7202 and FAR Section 12.212, as applicable. Any use, modification, reproduction release, performance, display or disclosure of the Software and accompanying documentation by the U.S. Government will be governed solely by the terms of this Agreement and shall be prohibited except to the extent expressly permitted by the terms of this Agreement.
Export Restrictions.
You shall not distribute or export the Software outside the United States in a manner that is prohibited by applicable export laws, restrictions, and regulations. You represent and warrant that you (i) are not located in, under the control of, or a national or resident of any country which the United States has embargoed goods or services; (ii) are not identified as a “Specially Designated National”; (iii) are not placed on the U.S. Commerce Department’s Denied Persons List; and (iv) will not access or use the Software if any applicable laws in your country prohibit you from doing so in accordance with this Agreement.
General.
This Agreement is governed by the laws of the United States and the State of California, without reference to conflict of laws principles. Any dispute between you and AppLovin regarding this Agreement will be subject to binding arbitration administered by JAMS pursuant to its Comprehensive Arbitration Rules and Procedures. Any arbitration under this Agreement shall be conducted in Santa Clara County, California. The arbitrator’s decision shall be final and binding and shall be enforceable in any court having jurisdiction thereof. Each party shall be responsible for paying such party’s own attorneys’ fees and costs. Exclusive venue for any action not subject to arbitration hereunder will lie in the state and federal courts located in Santa Clara County, California and we both submit to the jurisdiction of such courts. Nothing in this Agreement will prevent AppLovin from seeking injunctive relief with respect to a violation of intellectual property rights, confidentiality obligations or enforcement or recognition of any award or order in any appropriate jurisdiction.
This Agreement is the entire agreement between you and AppLovin and supersedes any other communications or advertising with respect to the Software and documentation.
If any provision of this Agreement is held invalid, the remainder of this Agreement shall continue in full force and effect.
Correspondence.
Should you have any questions concerning this Agreement, or if you desire to contact AppLovin for any reason, please direct all correspondence to [email protected].
Effective January 3, 2022
