Mobile App Growth, Monetization, Product News, User Acquisition
#SHIPPED 2024: Product Updates Driving Mobile App Growth
Doug Borghese
Apr 18, 2024
Apr 18, 2024
Mobile App Growth, Monetization, Product News, User Acquisition
#SHIPPED is back, and what a time to achieve new growth for your business.
#SHIPPED is our quarterly series where we share the latest product updates that help accelerate your business and fuel your growth strategy.
This quarter holds a focus on the campaigns our AI engine supports, MAX plugin and format expansions, brand safety, and more.
Let’s dive into #SHIPPED updates without further ado.
| Platform | Feature | Benefits |
| AppDiscovery | CTV Advertising Update: Powered by our AI advertising engine | Closely achieve ROAS goals with campaigns that accurately target high-quality users and optimize automatically. |
| MAX | Game Engine Support Update: Defold Plugin | Increased options for how to develop apps. Other engines supported by MAX include Unreal, Godot, React, Native, Flutter, and Cordova. |
| MAX | Ad Review Update: MREC support in Ad Review expanded to Mintegral and DT Exchange | Ensure brand-safe MREC ads for more ad networks. |
| AppDiscovery & MAX | Resource Center Update: Accessible from AppLovin dashboard | Access product and industry content from the AppLovin dashboard nav under the “Resources” tab. |
