Doug Borghese

Doug Borghese

Doug Borghese is Sr. Content Manager at AppLovin

Posts by Doug

#SHIPPED 2024: Product Updates Driving Mobile App Growth

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#SHIPPED 2024: Product Updates Driving Mobile App Growth

April 18, 2024
Ad Creative Tips and Trends to Level Up Creative Production

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Ad Creative Tips and Trends to Level Up Creative Production

March 28, 2024
GDC 2024: Our Predictions for Mobile Developers

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GDC 2024: Our Predictions for Mobile Developers

March 15, 2024
The Way to UA: Multi-Campaign Strategy for App Growth

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The Way to UA: Multi-Campaign Strategy for App Growth

February 1, 2024
The Way to UA: Customer Acquisition Cost, Simplified

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The Way to UA: Customer Acquisition Cost, Simplified

December 19, 2023
Mobile Marketing: Embracing Trends and Strong Partnerships

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Mobile Marketing: Embracing Trends and Strong Partnerships

December 14, 2023
Advertising Week NY 2023: Key Event Takeaways

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Advertising Week NY 2023: Key Event Takeaways

November 21, 2023
Ad Creative AI with SparkLabs: Key Insights

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Ad Creative AI with SparkLabs: Key Insights

October 5, 2023
Amplify SF 2023: AI Takes Center Stage

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Amplify SF 2023: AI Takes Center Stage

September 7, 2023
Amplify Shanghai 2023 and the Future of Mobile Marketing

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Amplify Shanghai 2023 and the Future of Mobile Marketing

September 4, 2023
Insight, Innovation, & Connection at Amplify Seoul 2023

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Insight, Innovation, & Connection at Amplify Seoul 2023

August 15, 2023
How Can Mobile Ads Compliment IAPs? An Expert Q&A

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How Can Mobile Ads Compliment IAPs? An Expert Q&A

July 20, 2023
AppLovin’s Favorite MAU Vegas 2023 Moments, Part II

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AppLovin’s Favorite MAU Vegas 2023 Moments, Part II

June 15, 2023
AppLovin’s Favorite MAU 2023 Moments, Part I

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AppLovin’s Favorite MAU 2023 Moments, Part I

June 9, 2023
How to Boost Growth Through Organic User Acquisition

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How to Boost Growth Through Organic User Acquisition

March 16, 2023
3 More Mobile Monetization Strategy Success Stories

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3 More Mobile Monetization Strategy Success Stories

March 10, 2023
ARPDAU to UA: 360° of Mobile Business Growth

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ARPDAU to UA: 360° of Mobile Business Growth

March 2, 2023
Best Practices to Combat Seasonal CPM Drop

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Best Practices to Combat Seasonal CPM Drop

February 21, 2023
Creative Trends Report 2023: Performance Ads That Drive Results

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Creative Trends Report 2023: Performance Ads That Drive Results

January 31, 2023
Contextual Mobile Targeting with AppLovin Inventory Packages

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Contextual Mobile Targeting with AppLovin Inventory Packages

January 25, 2023
MAX Power Forward 3: Improving Business Operations

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MAX Power Forward 3: Improving Business Operations

January 19, 2023
MAX Power Forward 2: Ensuring Positive User Experiences

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MAX Power Forward 2: Ensuring Positive User Experiences

January 10, 2023
MAX Pro Tips 5: User Segmentation

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MAX Pro Tips 5: User Segmentation

December 22, 2022
MAX Pro Tips 4: A/B Testing

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MAX Pro Tips 4: A/B Testing

December 20, 2022
MAX Power Forward: Driving Incremental Revenue

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MAX Power Forward: Driving Incremental Revenue

December 14, 2022
MAX Pro Tips 3: Bulk Editing Tools

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MAX Pro Tips 3: Bulk Editing Tools

December 8, 2022
MAX Pro Tips: Auto CPM

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MAX Pro Tips: Auto CPM

November 23, 2022
MAX Pro Tips 1: Brand Safety

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MAX Pro Tips 1: Brand Safety

November 8, 2022
Amplify Berlin 2022: Some of Our Favorite Moments

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Amplify Berlin 2022: Some of Our Favorite Moments

October 27, 2022
Target ROAS Campaigns for IAP to Reach Your Goals

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Target ROAS Campaigns for IAP to Reach Your Goals

September 27, 2022
National Video Games Day: Why Studios Choose Hyper Casual Games Development

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National Video Games Day: Why Studios Choose Hyper Casual Games Development

September 12, 2022
The Best Software Features for App Monetization

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The Best Software Features for App Monetization

August 30, 2022
Mobile Marketing Acronyms — What You Need to Know

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Mobile Marketing Acronyms — What You Need to Know

August 25, 2022
AdWeek Nominated AppLovin for an Award, Here’s Why

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AdWeek Nominated AppLovin for an Award, Here’s Why

August 18, 2022
MAX Academy Part 3: Direct Sold and Performance Reports

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MAX Academy Part 3: Direct Sold and Performance Reports

August 16, 2022
MAX User Journey: Innovation in Stopping Bad Ads

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MAX User Journey: Innovation in Stopping Bad Ads

August 11, 2022
How 3 Popular Apps Accelerated UA Through AppLovin’s Solutions

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How 3 Popular Apps Accelerated UA Through AppLovin’s Solutions

August 2, 2022
MAX Academy Part 1: Ad Units, Networks, & Waterfalls

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MAX Academy Part 1: Ad Units, Networks, & Waterfalls

July 26, 2022
Running Direct-to-Advertiser Campaigns with MAX Direct Sold

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Running Direct-to-Advertiser Campaigns with MAX Direct Sold

June 30, 2022
Introducing MAX Direct Sold

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Introducing MAX Direct Sold

June 29, 2022
Q&A: Optimizing Growth and Monetization Through Robust Ad Supply

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Q&A: Optimizing Growth and Monetization Through Robust Ad Supply

June 27, 2022
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